Growth Marketing Manager
Il y a 2 mois
**What do we do ?**:
**Born in 2021 from the desire to make cities less polluted and less noisy**, Electra is helping to shift usage towards electric mobility by tackling the main obstacle of recharging.
**Electra is constantly innovating to facilitate the recharging of electric vehicles with a network of fast recharging hubs (15 to 30 minutes maximum) and a user experience simplified to the maximum.**Based in Paris, Lyon, Brussels, Milan, Zurich, Vienna, Madrid and Munich** Electra's teams aim to deploy a network of 14,500 charging points by 2030**; proud to participate in the energy transition in France and Europe. For cities without noise and pollution
**In 3 years we have**:
- Provided more than 1000 fast charging points
- Secured enough stations to make Electra a market leader
- Opened several offices in France and Europe
- Assembled a team of over 190 talented people... and that's just the beginning
- Joined the French Tech Next 40
**Your Missions**:
Under the supervision of Claudia, Head of Marketing, the primary objective of the Growth Marketing Manager is to implement growth strategies to increase our user base, boost engagement, and maximize conversion. Your key missions will be:
**Paid**:
- Develop and implement the overall strategy for paid acquisition of our app
- Design, launch, and optimize advertising campaigns on platforms (Google Ads, Meta Ads, ASA, Google Maps, etc.) using an agency
- Implement appropriate tracking of dashboards and KPIs while working with the data team and collaborate with our creative studio to quickly iterate on content
- Adjust budgets and content with the goal of maximizing conversion and ROI
**SEO**:
- Define the SEO strategy to improve our positioning on Google and Google Maps across the three pillars: content, technical, and link building
- Coordinate the execution of this strategy by working with our internal resources and/or an agency
- Build tracking dashboards and analyze performance
**Data and Analysis**:
- Implement necessary tracking tools to monitor the performance of marketing channels (marketing attribution model)
- Produce reports on campaign performance and acquisition funnels
- Manage all data on customer knowledge and segmentation (LTV, etc.)
Initially, the scope will cover the French market, with plans to expand to cover our 9 countries eventually.
**Your profile**:
- 5 years of experience in user acquisition, growth marketing & performance.
- Bachelor’s degree in marketing, business, or training with Wagon, fifty five.
- Expertise in Paid Search, Paid Social, Display, Retargeting, Affiliate, CRO, and SEO.
- Analytical mindset with strong attention to detail.
- Ability to quickly adapt strategies based on market trends and analytical insights.
- Strong organizational skills to manage multiple campaigns and initiatives simultaneously.
- Excellent communication skills to coordinate with different teams and stakeholders.
Required experience with: SQL, Looker, Adjust, GA4 & GTM, Excel, Scrapping.
**What Electra offers you**:
- An entrepreneurial journey
- A motivated, driven and passionate team with experts of the industry
- A flexible, inclusive and international work environment
- A great professional challenge in a fast-growing scale-up
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