Global Category Director Media
Il y a 5 mois
A seasoned professional, you are ready to take on global challenges with an international impact in a fast-growing company? We are looking for our Global Indirect Procurement Category Media
With your team, you will ensure that our markets teams have access to the most effective channels and resources available.
You will be based at The Island, our flagship office in central Paris.
Objectives- To ensure that our markets teams have access to the most effective channels and resources available, enabling our media spend to be deployed optimally (effectively and efficiently), to create brand equity and drive sales growth across Pernod Ricard’s portfolio.- Build and Execute the Global Procurement strategy playbook for Media, underpinned by a robust roadmap to deliver against our business ambitions.
Your key missions
- Define the Global Pernod Ricard Sourcing Strategy for Media;
- Maximize value along 3 lenses: Buy Better (leverage Pernod Ricard’s scale & professional procurement practices); Spend Better (harmonize policies, processes and manage demand tightly); Track Better (spend performance, compliance, sustainability and diversity).
- Lead change and deliver fit-for-purpose media agency solutions for Pernod Ricard’s and our Market Companies;
- Translate our overarching Diversity and S&R commitments into the category agenda and agency partners;
- Prioritize initiatives to maximize benefits & monitor category budgets to maximize return on investment (ROI);
- Accountable for the execution of negotiation strategy, contractual terms, legal requirements, and regulatory compliance related to buying media (including service-level agreements (SLAs), data usage agreements, data ownership rights, ad fraud prevention, brand safety, viewability, and transparency requirements);
- Drive efficiency and effectiveness of our marketing spend to increase ROI and manage our agency roster including performance reviews;
- Partner with the Marketing Effectiveness team to maximize assets usage and optimize ‘Working vs. Non-Working’ spend in advertising.
- Drive efficiencies across the digital media landscape, through deep understanding of ad tech platforms, programmatic advertising, data management platforms (DMPs), demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, and other relevant digital media tools and platforms.
- Unlock value opportunities across the programmatic advertising ecosystem, including real-time bidding (RTB), private marketplaces (PMPs), data-driven audience targeting, dynamic creative optimization, and third-party data integrations.
- Onboard key stakeholders & orchestrate transversal ways of working across our Brand Companies and corporate functions to bring to life our overarching Media strategy;
- Develop an internal and external PR/Comms plan that drives awareness of Pernod Ricard’s activities and success in the area of Media buying;
- Partner with media Data and Analytics team to understand Pernod Ricard’s data collection process, audience segmentation, data privacy requirements (e.g., GDPR, CCPA), and collaborate with data and market teams to leverage insights for media planning and optimization.
- Responsible for supplier market dynamics/intelligence:
- Stay up-to-date with industry trends, regulatory changes, best practices in digital media procurement, industry organizations and certifications (e.g., Interactive Advertising Bureau, Media Rating Council) and their standards for measurement, viewability, and ad fraud prevention;
- Drive agency selection, and evaluate digital media vendors, such as ad agencies, media buying agencies, ad networks, ad exchanges, and technology providers (assessing their capabilities, performance metrics, pricing models, and contractual terms).
- Strategic commercial interface towards Pernod Ricard’s media agencies. Responsible for a total spend of 500m EUR;
- Manage directly procurement category manager(s) and analyst(s);
- Set functional targets and KPI’s, in partnership with the Global Media Leader and Marketing Effectiveness team, to harmonize the media planning and buying processes, including audience targeting, media research, media buying models (CPM, CPC, CPA, etc.), and media performance measurement and optimization.
- Actively participate to the PR Procurement transformation (_SmartSpend_), drive Media buying & Market Research transformation workstreams and business alignment;
If you recognize yourself in the description below, don’t wait to apply
Professional
- Marketing or Procurement professional highly experienced in Media Buying (+15 yrs)
- Successful, multi-year track record delivering change for complex organizations
- “Speaks” Marketing, understands media supply chain, landscape, performance and marketing effectiveness metrics
- Business Acumen
Technical
- Experienced in building category strategy
- Advanced negotiations skills, problem-solving and analytical skills
- Proven experience and capabilities i
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