Global Category Director Media
il y a 7 jours
A seasoned professional, you are ready to take on global challenges with an international impact in a fast-growing company? We are looking for our Global Indirect Procurement Category Media
With your team, you will ensure that our markets teams have access to the most effective channels and resources available.
You will be based at The Island, our flagship office in central Paris.
Objectives- To ensure that our markets teams have access to the most effective channels and resources available, enabling our media spend to be deployed optimally (effectively and efficiently), to create brand equity and drive sales growth across Pernod Ricard’s portfolio.- Build and Execute the Global Procurement strategy playbook for Media, underpinned by a robust roadmap to deliver against our business ambitions.
Your key missions
- Define the Global Pernod Ricard Sourcing Strategy for Media;
- Maximize value along 3 lenses: Buy Better (leverage Pernod Ricard’s scale & professional procurement practices); Spend Better (harmonize policies, processes and manage demand tightly); Track Better (spend performance, compliance, sustainability and diversity).
- Lead change and deliver fit-for-purpose media agency solutions for Pernod Ricard’s and our Market Companies;
- Translate our overarching Diversity and S&R commitments into the category agenda and agency partners;
- Prioritize initiatives to maximize benefits & monitor category budgets to maximize return on investment (ROI);
- Accountable for the execution of negotiation strategy, contractual terms, legal requirements, and regulatory compliance related to buying media (including service-level agreements (SLAs), data usage agreements, data ownership rights, ad fraud prevention, brand safety, viewability, and transparency requirements);
- Drive efficiency and effectiveness of our marketing spend to increase ROI and manage our agency roster including performance reviews;
- Partner with the Marketing Effectiveness team to maximize assets usage and optimize ‘Working vs. Non-Working’ spend in advertising.
- Drive efficiencies across the digital media landscape, through deep understanding of ad tech platforms, programmatic advertising, data management platforms (DMPs), demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, and other relevant digital media tools and platforms.
- Unlock value opportunities across the programmatic advertising ecosystem, including real-time bidding (RTB), private marketplaces (PMPs), data-driven audience targeting, dynamic creative optimization, and third-party data integrations.
- Onboard key stakeholders & orchestrate transversal ways of working across our Brand Companies and corporate functions to bring to life our overarching Media strategy;
- Develop an internal and external PR/Comms plan that drives awareness of Pernod Ricard’s activities and success in the area of Media buying;
- Partner with media Data and Analytics team to understand Pernod Ricard’s data collection process, audience segmentation, data privacy requirements (e.g., GDPR, CCPA), and collaborate with data and market teams to leverage insights for media planning and optimization.
- Responsible for supplier market dynamics/intelligence:
- Stay up-to-date with industry trends, regulatory changes, best practices in digital media procurement, industry organizations and certifications (e.g., Interactive Advertising Bureau, Media Rating Council) and their standards for measurement, viewability, and ad fraud prevention;
- Drive agency selection, and evaluate digital media vendors, such as ad agencies, media buying agencies, ad networks, ad exchanges, and technology providers (assessing their capabilities, performance metrics, pricing models, and contractual terms).
- Strategic commercial interface towards Pernod Ricard’s media agencies. Responsible for a total spend of 500m EUR;
- Manage directly procurement category manager(s) and analyst(s);
- Set functional targets and KPI’s, in partnership with the Global Media Leader and Marketing Effectiveness team, to harmonize the media planning and buying processes, including audience targeting, media research, media buying models (CPM, CPC, CPA, etc.), and media performance measurement and optimization.
- Actively participate to the PR Procurement transformation (_SmartSpend_), drive Media buying & Market Research transformation workstreams and business alignment;
If you recognize yourself in the description below, don’t wait to apply
Professional
- Marketing or Procurement professional highly experienced in Media Buying (+15 yrs)
- Successful, multi-year track record delivering change for complex organizations
- “Speaks” Marketing, understands media supply chain, landscape, performance and marketing effectiveness metrics
- Business Acumen
Technical
- Experienced in building category strategy
- Advanced negotiations skills, problem-solving and analytical skills
- Proven experience and capabilities i
-
Global Category Manager Media
il y a 1 semaine
Paris, France Pernod Ricard Temps pleinWant to join a fast-moving company, among hard-working and convivial teams and plan our global sourcing strategy for media ? We are looking for a Global Category Manager Media ! You will be based at The Island, our office in central Paris. Objective - To support Managing Entities in the execution of our Global Media Category Strategy, ensuring that our...
-
Global Medias Director
il y a 2 semaines
Paris, France Horace Temps plein**Responsabilités***: Ton rôle en tant Global Medias Director sera de développer une stratégie globale de communication en France et à l’international afin de faire rayonner Horace à travers les médias, les réseaux sociaux, PR et Key Opinion Leaders (KOLs) et le CRM. Rattaché(e) au Chief Marketing & Commercial Officer, tu collaboreras avec les...
-
Global Medias/ Communication Director
il y a 3 semaines
Paris, France Horace Temps plein**Responsabilités***: Ton rôle en tant Global Medias / Communication Director sera de développer une stratégie globale de communication en France et à l’international afin de faire rayonner Horace à travers les médias, les réseaux sociaux, PR et Key Opinion Leaders (KOLs) et le CRM. Rattaché(e) au Chief Marketing & Commercial Officer, tu...
-
Global Media Director
il y a 2 semaines
Paris, Île-de-France Evereden Search Temps pleinBuild the media strategies of some of the most aspirational cosmetics brands : what a challenging opportunity. You are a strategic thinker, you have strong influence, interpersonal skills ? This opportunity could be the one.#strategicthinker #handsondoer #influencePoste What is your role ?The Global Media Director is responsible for the management of...
-
Global Category Director
il y a 7 jours
Paris, France Pernod Ricard Temps pleinA seasoned professional, you are ready to take on global challenges with an international impact in a fast-growing company? We are looking for our Indirect Category Procurement Global Director for Advertising & Content Excellence ! - With your team, you will ensure that our brand teams have access to the best creative resources available. - You will be based...
-
Category Media Manager
il y a 7 jours
Paris, France Dyson Temps plein**Summary**: **Salary**: Competitive Team: Media **Location**: France - Paris Office **About Dyson**: **About the Role**: In this position, you will be on point for the full-funnel category media activities, developing and executing the deployment of the category media strategy and plans in France both online and offline. You will be the expert to provide...
-
Global Category Director
il y a 7 jours
Paris, France Pernod Ricard Temps pleinA seasoned professional, you are ready to take on global challenges with an international impact in a fast-growing company? We are looking for our Indirect Category Procurement Global Director for Partnerships & Activations ! With your team, you will define our global sourcing strategy(ies) to ensure that Culture, Communications and Marketing teams deliver...
-
Global Category Analyst
il y a 2 semaines
Paris, France Pernod Ricard Temps pleinWant to join a fast-moving company, work among convivial teams, and take part in the global growth strategy of one of the most prestigious and comprehensive portfolios in the wine & spirits industry? - We are looking for a Global Category Analyst - Logistics & Capex ! You will be based at The Island, our office in central Paris. - Your objectives- - Provide...
-
Wavemaker Global Account Planning Director
il y a 3 semaines
Paris, France Wavemaker Temps pleinAbout Wavemaker We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene...
-
Global Social Media Manager
il y a 2 semaines
Paris 2e, France Horace Temps plein**Description du poste**: Horace s’agrandit et recherche un(e) Global Social media manager pour agrandir la team Communication. Les responsabilités de la team Communication vont être de renforcer le lien entre Horace et sa communauté et ainsi développer l’image de marque. Apporter de la visibilité à la marque dans les médias et sur les réseaux...
-
Communication Director Global Niche Brands
il y a 2 semaines
Paris, Île-de-France Coty Temps pleinTHE ROLE 4 months mission: This role will temporary support the VP Global Niche Brands in the global communication strategy for the "Niche brands" cluster by building the global PR/influencer marketing strategy, with a strong focus on PR to drive brand awareness through influencer marketing, digital & eventing. The Director will also help to lead local...
-
Director, News Content
il y a 2 semaines
Paris, Île-de-France IBT Media Temps pleinacross journalism, technology and business, start your careers in our global team Developing an aggressive and creative revenue strategy for the each of the digital media properties. Collaborate with other international territory Directors to drive more revenues implementing best practices of the network. Drive Europe specific product development together...
-
Global Social Media Manager
il y a 2 semaines
Paris 02 Bourse, Île-de-France Horace Temps plein**Description du poste**:Horace s'agrandit et recherche un(e) Global Social media manager pour agrandir la team Communication. Les responsabilités de la team Communication vont être de renforcer le lien entre Horace et sa communauté et ainsi développer l'image de marque. Apporter de la visibilité à la marque dans les médias et sur les réseaux sociaux...
-
Global E-commerce Director
il y a 2 semaines
Paris 8e, France Dentsu Aegis Network Temps pleinThis Global e-commerce director role consists of leading the digital and E-Commerce (D2C & B2B2C - e-Retail media) workstreams to offer support to Local iProspect agencies around the world, in addition to reporting and supporting the central client team in charge of all media activities in support and services to their own local subsidiaries. The purpose of...
-
Global Procurement Category Analyst
il y a 2 semaines
Paris, France Pernod Ricard Temps pleinWant to join a fast-moving company, among hard-working and convivial teams and participate to our Group's procurement roadmap ? We are looking for a Global Procurement Category Analyst - Activation ! You will be based at The Island, our office in central Paris. Your role - Enable Pernod Ricard to contribute to our growth ambition, through contributing to...
-
Wavemaker | Global Account Planning Director
il y a 5 jours
Paris, France GroupM Temps pleinDescription Position at Wavemaker About WavemakerWe believe there always is a better way to grow. We positively provoke growth for our clients by reshapingconsumer decision-making and experiences through media, content and technology. The Wavemaker way isglobally consistent. Fueled by the world’s most powerful consumer data, we understand where and...
-
Global Media Account Director
il y a 3 semaines
Paris, France Publicis Media Temps pleinCompany DescriptionAre you looking for a stimulating work environment where performance and team spirit coexist? And to join a team of committed media experts who are passionate about their clients, not to mention challenging projects?Publicis Media France will be the perfect environment to combine your passion for Media and excellence, and to help you...
-
Senior Global Category Manager for Tech, Data
il y a 2 semaines
Paris, Île-de-France DSJ Global Temps pleinSenior Global Category Manager for Tech, Data & Digital - ParisAn exceptional opportunity has arisen in Paris for a visionary Senior Global Category Manager specialising in Technology, Data & Digital. This permanent position is designed for an individual who thrives on innovation within the facility services sector and holds expertise across IT, Indirect...
-
WAVEMAKER | Global Communication Planning Director B2B
Il y a 3 mois
Paris, France GroupM Temps pleinDescription Position at Wavemaker About Wavemaker : We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where...
-
WAVEMAKER | Global Communication Planning Director B2B
il y a 4 semaines
Paris, France GroupM Temps pleinDescription Position at Wavemaker About Wavemaker : We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where...
