Media Director
il y a 2 semaines
**The Role**:
The Global Director of Media will have direct responsibility for building Coty Media Strategy for the Consumer Beauty European based brands. Through strategic thinking and local tactical execution tracking, this leader will use the power of traditional and digital paid media to contribute to the profitable and sustainable growth of the brands he/she has in charge. She/He will use his leadership skills and influence power to ensure that global strategies are translated into local executions. This leader will therefore coordinate and oversee a strong network of local media/marketing communities across the globe.
She/he will oversee from a media standpoint a portfolio of brands of 1 billion$ NR with a total paid media budget of 86 M$. She/he will develop and manage a team which will implement outreach strategies, coordinate campaigns across multiple platforms off line and online, as well as ensuring the compliancy of the local strategies (45+ markets). This leader will also be the point person of the Licensors Houses on a day to day basis. She/he will also train the team to leverage expertise towards building an integrated marketing communication model. She/he will manage a team of 1 person based in Amsterdam.
He/she will also have the responsibility of coordination of any corporate media related topic, mainly the agency management.
**Responsibilities**:
- Develop and implement the Global Media strategy across all platforms and brands
- Build and lead a team responsible for owning key relationships across all media sectors and key digital players
- Support Brand leads to scale worldwide investments for the 3Y strat plan and the AOP. Challenge markets on the AOP outcome.
- Accountable for delivering against business goals/objectives, ensuring the best ROI possible
- Continually communicate and evaluate progress against key metrics while constantly looking at ways to optimize performance
- Accountable for growth and optimization of consumer awareness.
Work closely with the data team to understand the competitive marketplace and key take aways from PCAs
- Collaborate internally with Brand Marketing teams to ensure Media is a contributor to their brand growth
- Contribute to seek 1st to markets innovation across digital partners
- Accountable to collaborating with key centralized resources such as, marketing, ecommerce, advocacy, sales, finance and procurement.
Collaborate closely with CMI on understanding audiences and performance of campaigns through SOM trends
- Oversee and direct a team as well as third party contractors such as media agencies. Ensures the ongoing training and development of direct reports. Develops and mentors staff through on-boarding, open communication, training and development opportunities and performance management processes; builds and maintains employee morale and motivation; fosters a diverse and inclusive workplace
- Develop and execute ongoing media presentation for Brands and leadership teams and presentation (reporting+education) for fashion houses
- Fuel and manage the relationship with the Agency of Record
- Collaborate closely with Influencer marketing to create, negotiate and close on key media and content partnership deals
- Accountable for the adherence tracking of our Licensors contracts commitments with Finance (% of Media or % of A&CP)
- Earned responsibility: she/he will be accountable to deploy 360° integrated marketing communication for some of her brands, thus pionnering the step 2 of the organization
- As a media corporate lead, she/he will be the voice towards the media agency, coordinate the needs of its transversal peers and assist the VP in the agency management.
**Skills and Experience**:
- 12-15+ years of experience building and scaling global brand media strategy for rapid-growth
- Agency + advertiser background
- Experience in a branded beauty business
- International experience with a portfolio of brands
- Strong interpersonal, negotiation and communication skills, ability to present to leadership
- Track record of creating and executing a Global Media strategy answering business objectives
- Strong understanding of the digital landscape to build synergies with Ecom and Eretail teams
- Strong understanding of the KPIs to optimize media performance
- Experience managing and leading cross-functional teams
- Demonstrate out-of-the-box thinking in approaching new and innovative ways of executing
- Experience in a dynamic, matrix organization
- Experience in growing strong partnerships with key digital players
- Active learner to embrace new scope of work.
- Experience developing and delivering presentations to various audience levels within an organization
- Bachelor’s degree and English fluency required
**Personal Traits**:
- High energy level, with a sense of urgency
- Energetic and insightful collaborator who encourages teamwork and intelligent debate
- Demonstrates a passion and desire to maximize all business opportunities
- Combin
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