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Brand Designer
il y a 6 jours
Réalisation d?une prestation d?un Brand design au sein de l?équipe Design de la Direction Numérique du client dans les médias.
Missions:
Sous la direction du Head of design transverse:
- Synchronisation et alignement avec les designers transverses, (Head of designs des verticales, design system, design OPS, accessibilité, etc.)
- Collaboration avec les autres équipes en participants aux rituels.
Sous la direction du Brand System Lead et avec les équipes design:
- Contribution à installer, maintenir et developper les identités visuelles et les chartes du client et ses offres sur le périmètre numérique (produits, réseaux sociaux, crm et marketing et artworkg). L?incarner avec pédagogie et résilience auprès des équipes design et produit des offres.
- Participation à l?acculturation des équipes design et produit au branding et à l?adoption des identités sur leurs périmètre.
- Production d?assets graphiques, iconographiques, mécaniques visuelles, layouts, templates, guidelines, de grande qualité (ex : icons, illustrations, patterns, visuels des stores, posts de réseaux sociaux, etc) communs ou propre aux différentes offres.
- Participation au maintien de la cohérence et consistance de marque cross-canaux en documentant les offres numériques, à destination de toutes les expertises.
- Collaboration avec les équipes artworks, marketing et réseaux sociaux sur le numérique.
- Maintenance des logos sets et icon sets du design system.
- Participation à la construction de la cohérence cross-produit de chaque offre grâce au design system en lien avec les équipes design system.
- Participation à la conception de supports visuels narratifs puissants et immersifs afin de faciliter l?adhésion à la vision créative.
- Participation à l?installation des méthodes de design dans la continuité de celles qui se mettent en place afin de garantir la vision et la stratégie design.
- Contribution à la construction d?un modèle de collaboration qui facilite la production des différents experts.
- Animation des ateliers de co-conception UI transverse aux produits.
- Collaboration avec les équipes éditoriales pour une montée en compétence sur des sujets d?iconographie.
Livrables attendus pour la prestation:
- Assets graphiques d?identités visuelles.
- Guidelines iconographiques.
- Documentation détaillée des productions.
- Assets et layouts UI.
- Protypage interactif des maquettes et assets (Figma).
- Supports de présentation narratifs.
- Veille & Benchmarks.
Brand Design sénior avec 6 à 10 ans d?expérience. Formation en communication visuelle ou expérience(s) en direction artistique digitale. Un parcours agence et produit serait un plus.
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