Online Manager Le Labo

il y a 3 semaines

Paris, France The Estée Lauder Companies Temps plein

Digital Marketing Strategy:

- Determines communication channels and programs planning and drive asset creation that are best suited to achieve objectives
- Works with teams to ensure the customer journey from awareness, interest, to conversion and loyalty are brand appropriate and impactful
- Collects intelligence, data and insight from platforms to share with key stakeholders

Digital / Paid Media:

- Works closely with Global Marketing teams on managing Europe social media / seeding / paid media strategy on digital social platforms (IG, Google) and achieve optimal ROI and set objectives with set budget
- Optimizes targeting and segmentation through analysis
- Delivers reports to broader internal team on the performance of marketing campaigns and programs
- Reviews and evaluates paid media strategy with Global Director of Digital Marketing/ Web Analytics to make recommendations to optimize and improve performance
- Works with regional and global teams to provide necessary results, measurement, and analytics
- Manages and tracks paid media budget for relevant platforms

Marketing Operations:

- Facilitates cross-functional team’s communication and collaboration, acting as the main liaison between Regional and Global Brand team
- Works closely with Director of Digital Marketing/ Web Analytics and Global Marketing team to achieve country objectives including revenue target
- Manages Europe digital marketing budgets and prepares all relevant planning, tracking and reporting
- Works closely with Concierge teams and contributes to the development of customer service communication processes for the market
- Maintains region / market specific marketing calendar

E-Commerce:

- Be main point of contact for all online retailers, Europe
- Work closely with global director for new retailer launches
- Maintain all sales records and reporting
- Communicate and monitor all price updates, in partnership with the regional PM
- Work with global e-com team to complete assets
- Monitor all POs to ensure timely and accurate deliveries
- Maintain standards of product merchandising online / copy, imagery, usage
- Work with international teams to ensure fluid presence on retail partner sites
- Work closely with marketing and creative services team members
- Trainings for partners and online advisors
- Lead QA for brand presence on retailer sites ensuring brands are merchandised and presented in line with equity standards and licensor guidelines
- Evaluate promotion plans for retail partners and share post event analytics, in partnership with regional trade manager
- Routinely monitor the competitive landscape and share learnings cross functionally

Direct-To-Consumer Logistics:

- Partners with the Regional demand planning manager and product manager in facilitating stock movement for order fulfillment needs
- Partners with the Ecommerce Fulfillment Team Supervisors in maintaining Revel Inventory data, system functionalities, and reporting
- Monitors and ensures that PO replenishment, and On-Counter-Date schedules are on track for availability to sell of existing and new products, in partnership with the regional PM

Customer Service:

- Supports Client Care team in handling escalated cases that require liaising with cross-functional teams

**Key Skills**:

- Able to work cross-functionally and collaboratively with stakeholders
- Creative thinker with great attention to detail and creative judgement
- Strong communication and presentation skills
- Proactive, independent, self-starter who can initiate and present ideas and has strong problem-solving skills
- Strong analytical, logical mind and financial acumen; competent in budget management
- Must know how to use full function of Microsoft Office software, including Excel, Word, PowerPoint, Teams
- In-depth knowledge of digital social platform, ecommerce platforms, and digital ecosystem
- Well versed in digital marketing and social media performance metrics
- Awareness and curiosity of digital landscape with a focus on Europe; is excited by development and advancement in the digital environment

**Qualifications**
- Master's Degree or Equivalent
- English Fluent and French to support the translation of digital assets
- Minimum 4 Years Experience
- 10% Travel Time

**Job**: Online / E-Commerce

**Primary Location**: FR-IDF-Paris

**Job Type**: Standard

**Schedule**: Full-time

**Shift**: 1st (Day) Shift

**Job Number**: 2310627

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