Emea Intruments Marketing
Il y a 6 mois
We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is uniquely positioned to address the world’s evolving vision needs and the global demand of a growing eyewear industry.
With over 180,000 dedicated employees in 150 countries driving our iconic brands, our people are creative, entrepreneurial and celebrated for their unique perspectives and individuality. Committed to vision, we enable people to “see more and be more” thanks to our innovative designs and lens technologies, exceptional quality and cutting-edge processing methods. Every day we impact the lives of millions by changing the way people see the world.
Essilor Instruments, part of the EssilorLuxottica group, is leader in the development, manufacturing and distribution of solutions and services for eye care professionals throughout the world. Our solutions highlight eye care professionals expertise and meet their business needs, by providing innovative solutions and technologies, ensuring patients quality care.
With constant innovation programs, Essilor Instruments has reached a leading position in major categories such as finishing equipment, eye health assessment, eye refraction and fitting measurements.
**Location**: Charenton, IDF
**JOB SCOPE**:
Reporting to the VP Marketing & Digital EMEA, this role sits between the EMEA Instruments team and the EMEA Marketing team. In this newly, strategic position you will have to integrate instruments portfolio in all lenses categories and create a bridge between the instruments and the lenses team to maximize our offer. The objective is to put instruments back at the heart of discussions. You will have to develop a strategy, positioning, messaging and Go-To market plan to reach the client with the combo of instruments and lenses together.
**RESPONSIBILITIES**:
- Capture and structure the market intelligence to support annual strategy and support the Global Marketing Director Instruments in the creation and execution of the strategic B2B and B2B2C Marketing plan for Instruments EMEA.
- Responsible for the implementation of the strategic marketing plan and budget for instruments portfolio.
- Increase of the market share and name recognition through active product und brand positioning.
- Support the countries to ensure efficient launches: training, communication material, elements for Roadshows.
- Develop and rollout training materials.
- Manage assets and collaterals including B2B (Eye Care Practionaires, Optometrist) and B2B2C (Patients, Consumer) communication assets and selling speeches, FAQs, in store communications and POS, digital and website content.
- Lead performance analysis: Marketing KPIs and implementation of required corrective actions
- Contribute to development of cross-category opportunities Instruments/Lenses/Frames.
**NETWORK OF INTERACTION**:
**INTERNAL **:Growth Program Activation, Global Marketing Instruments, WHS EMEA Marketing, EMEA Business Instruments, Education/Medical Marketing, EMEA Business Intelligence.
**TECHNICAL SKILLS**:
- Ability to build consumers approach (B2C marketing sellout) as well as operational B2B marketing actions.
- Ability to collaborate efficiently with a wide variety of partners upstream and downstream (sales and marketing (region/ networks/countries), in an international environment.
- Ability to structure a strategic recommendation, to build and share a vision on your topics. Very good analytical skills, data driven thinking and capacity to build a synthesis.
- Drive for results.
- Enthusiasm, Proactivity, Autonomy, Creativity with ability to think out of box.
- Being an active team member: Creating internal and external business partnerships, showing a willingness to share ideas and actively supporting other company functions. Building networks, communicating and influencing.
- Market awareness: understanding the national and regional markets and regulations, adapting recommendations, promotions, merchandising, and other projects to the relevant market and bearing in mind competitor activity whilst adhering to company recommendations and policy.
**CANDIDATE PROFILE**:
- Master degree of business administration Degree/ Business school.
- 8-12 years of experience in Marketing is required. Excellent understanding of the full marketing mix.
- Strong technical/scientific background or previous experience in medical devices industry is required.
- Optical knowledge would be a plus.
- English fluent. French is a nice to have.
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