Digital Marketing Manager

**Contract**: CDI

**Location**: Aimargues (near Montpellier)

The International Division (InDi) is a unique & pivotal area for future development of Royal Canin/Eukanuba and its mission is to accelerate importers business model transformation in a constellation of countries (120, 80 active) through worldwide creation of Hubs/Spots = local office aimed at developing business done in collaboration with importer/distributor and local RC/EUK teams whose role is dedicated to both supporting the importer activity and managing the brand visibility.

The InDi. team includes demand functions (territory managers, pet pro head) and support functions (finance, VCO, C.A). The team operates through 5 different & complex business models : Importers, Business Units (FWI & Reunion), Hubs (Latam, Kenya ), Spots (Egypt, Vietnam ), integration of future B.U. (Peru ). In addition, sourcing of products are scattered around 6 different factories.

The new business model is expected to deliver a massive increase of scale in business and resources (from 100m€ to 400m€ and from 42 to 200 associates, at horizon 2030).

As part of the Pet specialty retail & omni teal, the digital marketing manager will be driving our digital transformation journey, using all the relevant digital tools and strategies.

**What are we looking for?**
- Master's degree In digital / marketing knowledge
- Advanced English
- French mandatory
- Skilled in online advertising tools (Google Ads, Bing Ads, Facebook Ads, etc)
- Good understanding of the marketing levers and 4P
- Skilled in using figures and dashboarding

**What will be your key responsibilities ?**

Active member of the PSR team
- As part of the PSR team, the digital marketing manager will collaborate with the portfolio& activation manager to define the best digital strategy to Increase RC/Eukanuba awareness at petowner level, using all tools, platforms, all media necessary.
- Holds the digital marketing budget as owner In line with the global PSR strategies and objectives.
- Key contact person with RC global digital team, to receive and cascade top/down Information but also bottom/up exercise to provide best practices from markets.

Drive the Indi community
- Internal (Spot/hubs): Guardian of RC digital asset and compliance, training the team, cascading campaign, tools, follow up execution, provide WOW and provide supports on what Is the best digital strategy to put In place.
- External (Importers): Guardian of RC digital asset and compliance, training the team, cascading campaign, tools, follow up execution, provide WOW. and provide supports on what Is the best digital strategy to put In place.

Governance and Compliance
- Compliance with Mars safety and data requirement follow up and implementation
- Ownership of digital asset owned by RC/MARS/EUKANUBA

Manage third party stakeholders
- Define with them at beginning of the year the global Indi digital strategy
- Manage on everyday basis relationship with key stakeholders and Insure strong follow up and compliance with objectives set at the start
- Manage and follow up the digital marketing A&P spendings and have ROI mindset

Consumer Care:

- Support and provide guidelines to manage social media and website adapted response to pet owner requests.
- Overwatch of the social media reputation of RC/EUKANUBA, anticipate crisis and Inform the Corporate Affairs accordingly.

**What can you expect from Mars?**
- At Mars, we believe in a relationship of mutual trust, dignity and respect between our company and Associates that is more meaningful than the standard employer/employee relationship.
- As Associates, we can expect to be respected, supported and valued as individuals, to be treated fairly and equitably.
- You will work in a multicultural environment (more than 40 nationalities) and where your dog will be welcomed by more than 100 other Associates’ dogs at the office
- You will work in a unique campus, which gathers more than 800 Associates working for: the international HQ, the French subsidiary, two laboratories, a kennel and a cattery with more than 200 cats & dogs, and finally the most important factory of the Royal Canin group
- A unique and ideal work environment to become the leader in health through nutrition for cats and dogs
- You will evolve in the heart of an innovative production plant that will challenge you, on a daily basis