Head of Influencer

Il y a 7 mois

Paris, France coty Temps plein

HEAD OF INFLUENCER & PRESS - Consumer Beauty - French Market

As our Head of Influencer and Press, you'll have the opportunity to express your creativity and leadership. You will be joining a collaborative team with a great entrepreneurial spirit.

RESPONSIBILITIES

As our Head of Influencer and Press you are responsible for supporting the France Consumer Marketing Director in building France mass & masstige portfolio PR/influencer marketing strategy with strong collaboration with our : Digital manager covering digital/content creation & paid influence Marketing manager in charge of the 360 activation of the brands.

**Your main focus**:
Manage, develop, and execute France mass/masstige portfolio PR & Influencer marketing activities to maximize press coverage, digital awareness and positive consumer engagement with strong “relational” & network skills Coordinate with internal stakeholders to design, develop and implement PR strategies with the ability to think out of the box; implement & maximize thanks to global guidance:
Editorial press and influencer marketing
PR activations with objective of maximizing reach WITH relevant profiles for the brand
Influencer and PR local events
Ambassador activations complementary to the paid strategy
Calendars/Local Activation Timelines Work closely with the Digital & media teams (local & global) to ensure a 360-degree partnership for print, digital and social media coverage Oversee day-to-day budget management and supplier payments Track, analyze, and monitor monthly print press, digital & influencers coverage results, identifying key insights to optimize brand strategy

Working for Coty means celebrating the diversity of beauty. We build brands to inspire and enable our consumers to experience the confidence and joy of expressing their beauty, their way. We aim to be gamechangers in the beauty industry, winning the hearts and minds of consumers around the world.

The position reports directly to the marketing director and there will be the management of junior positions (permanent & interns). Y ou will work closely together with several departments such as Digital Marketing and Marketing Management. All your colleagues have a great mindset. Working in the team, you will thrive. To use the words of one of our team members:
“Working in our team is a great opportunity to express our creativity with no limit”.

YOU ARE A COTY FIT

You like to coordinate with several stakeholders, a s an experienced Head of Influencer & Press, you design, develop, and implement PR strategies and you get energy from working in a fast-paced, diverse and international environment. Other than that, you:
Have 5+ years of relevant beauty PR experience at local level (in France) Fluent in French and in English Have a strong network with media / journalists as well as influencers: Excellent communication and interpersonal skills, ability to communicate across the organization at all levels Strong planning and organizational skills with a sense of priority and attention to details Demonstrate out-of-the-box thinking in approaching new and innovative ways of executing Team spirit and passionate about the beauty industry

OUR BENEFITS

As our Head of Influencer & Press, some of the benefits you will receive are: A salary that matches your knowledge and experience Company e-shop: discount on a wide selection of products Remote work: hybrid way of working 50% office, 50% from home Career opportunities

RECRUITMENT PROCESS
Our recruiter will contact you A telephone/online introductory meeting follows A first in-person interview A second interview You will receive a proposal with the terms of employment.

ABOUT COTY

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