Head of Marketing
il y a 2 jours
Department: 54-893 - Subscription - Digital Acquisition Media
Employment Type: Permanent - Full Time
Location: Paris
Reporting To: Hugues Ouvrard
DescriptionDAZN is a leading global sports streaming platform, providing fans with access to a wide range of live sports and original content. As the Director of Consumer Marketing, you will play a pivotal role in shaping the brand presence and driving growth for DAZN in France.We are looking for an experienced and dynamic Head of Consumer Marketing to lead and execute the local marketing strategy for DAZN France. This role is crucial to achieving both commercial and marketing objectives, including driving brand awareness, engagement, and subscription growth. The successful candidate will oversee creative development, social media, content marketing, and partner marketing, ensuring alignment with both local and global strategies.This role will be based in Paris, France. Benefits include access to DAZN, pension contributions and a healthcare scheme.Please note, our Talent Acquisition team and some Hiring teams are based in the UK so parts of the recruitment process will be in English. Please also upload your resume in English, thanks
Key Responsibilities
- Brand Guardianship: Ensure local brand consistency, acting as the main point of contact between local and central creative teams.
- Creative Campaigns: Lead the development and execution of creative campaigns for both acquisition and CRM, ensuring high quality and effectiveness.
- Social Media & PR: Activate brand and campaigns across owned social channels, influencers, and PR activities.
- Event Activation: Oversee brand activations at key events, including the Infinity League, NFL, and B2B summits.
- Content Marketing: Plan and optimize content marketing strategies to drive engagement across all platforms.
- Partnerships: Collaborate with partner marketing teams to ensure alignment and optimize marketing programs.
Skills, Knowledge & Expertise
- 8-10 years experience in Sports Marketing, Entertainment with deep understanding of Subscription models.
- Proven track record in consumer marketing, particularly within a subscription-based business.
- Expertise in creative campaign development, social media strategy, and partner marketing.
- Excellent leadership and communication skills, with the ability to manage cross-functional teams.
- Data-driven mindset with the ability to translate metrics into actionable strategies.
- Experience in the sports or entertainment industry.
- Deep knowledge of the Football landscape.
- Fluent English and French.
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