Brand Manager
il y a 1 semaine
As a **Brand Manager - Decorative Paintings M/W**, you will be in charge of defining and implementing the marketing strategy of the brand for which you are responsible for.
You will be part of PPG Marketing Team (Ripolin, Bondex, Xylophene, Sigma )
Position based in Rueil Malmaison (France)
**Key Responsibilities**
- Define the brand strategy (brand values, clear strategic vision, marketing mix: price, communication, positioning, promotions, distribution channels) and ensure that it is deployed in the market to achieve the goals set.
- Ensure the best value proposition for the customer regarding products and services.
- Develop growth opportunities through sales plans related to your market and customer need analysis.
- Ensure competitive intelligence, a source of improvement proposals for efficiency.
- Work with sales and marketing teams and external partners (marketing agencies)
- Analyze the performance of your ranges, sales mix and margin
- Guide your marketing budget
**Qualifications**
- Graduated from a Degree + 5 years delivered by a High School or a University or equivalent program specialized in Marketing.
- A first professional experience, at least 5 years post diploma, acquired in a similar position in brand management is required.
- A proven expertise in strategic marketing (research, market share, monitoring), marketing mix (pricing, positioning, customer satisfaction, promotions, distribution channels) and "intelligent marketing” (segmentation, customer need)
- You are comfortable with IT tools and have a good knowledge of Pack Office.
- You have a proficient level of French and English.
**About us**:
**PPG: WE PROTECT AND BEAUTIFY THE WORLD**
**The PPG Way**
Every single day at PPG:
**We partner with customers to create mutual value.**
We are insightful, dedicated and proactive. We have intimate knowledge of the market and our customers. We focus on practical solutions that make a difference.
**We are “One PPG” to the world.**
We are better and stronger together. We leverage our scale to reach new markets and introduce innovative technologies as we differentiate and disrupt our markets.
**We trust our people every day, in every way.**
We enable and empower our people to make the right decisions. We are inclusive, transparent and respectful. Our feedback is clear and actionable.
**We make it happen.**
We have a passion for winning. We achieve. We deliver with discipline and integrity. We bring our best energy to our work. We decide and act intelligently and quickly.
**We run it like we own it.**
We respect one another by being responsible and accountable. We always act in the best interest of our company, customers, shareholders and our communities.
**We do better today than yesterday - everyday.**
We continuously learn. We develop our people to grow our businesses.
**PPG Way: (Click here to learn more about the PPG Way)**
Benefits will be discussed with you by your recruiter during the hiring process.
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