Marketing Transformation Lead

il y a 2 semaines

Paris, France Pernod Ricard Temps plein

Want to join a fast-moving company, among convivial teams with an exposure to all Pernod Ricard groups’ brands and have the panoramic vision integrating all our marketing and commercial global approaches? We are looking for a Marketing Transformation Lead You will be based at The Island, our office in central Paris.

You will be in charge of:
Making sure each brand of Pernod Ricard Group has a sharp positioning, with an identified S&R territory

Stimulating creativity as a key business driver throughout the company, thanks to engaging contents to upskill and inspire our teams.

Your key missions:

- Be the guardian of Group’s Brand Positioning Model with a related S&R brand territory
- Support Brand companies with relevant toolkits and advisory services for Brand Positioning refresh or development on new brands
- Manage the portfolio view of all Brand positionings to avoid overlap and optimize spread
- Implement the S&R Brand territory framework in collaboration with S&R team
- Enhance Creativity: animate the creative content community and consolidate the ways of working from Marketing Transformation Project
- Support the internal communities’ meetings and animations: Creative Lab and Creative Content Managers communities
- Develop a Creative Effectiveness playbook and ensure its adoption by Marketers thanks to an efficient change management plan
- Define and manage the on-going engagement program on Creativity
- Drive the Creative Awards program (internal + external awards, prepare an awards competitive review)
- Leverage digital to reinforce creative effectiveness, in collaboration with HQ digital Marketing Team: TLO approach of selected tools, pilot with affiliates
- Develop a Market Activation showcase to amplify Brand content usage by Markets
- Coordinate the “Dark Market” community on Creative Content
- Manage the global relationship with some of our roster agencies (quarterly updates )
- Support affiliates on the full range of Pernod Ricard tools on Brand positioning, creative content and planning to increase marketing effectiveness
- Coordinate global Marketing & Commercial’s internal communication
- Manage internal communication page of marketing & commercial
- Animate the Marketing & commercial’s internal communications’ editorial
- Track stats efficiently to derive action plan to improve communication performance
- Contribute to key communication from marketing & commercial department at internal events

If you recognize yourself in the description below, don’t wait to apply

You have a Master’s degree in marketing or communication.

You are fluent in English, French is a plus.

You have at least 5 years’ working experience in marketing on brand strategy and activation, in a global role for an international company with multiple stakeholders, internally and externally.

You have excellent project management skills and strong digital acumen.

You are creative and passionate about cultural trends.

Wait, there’s more

We offer you an outstanding and collaborative workplace that embodies our sharing & conviviality culture, the possibility to work from home (2 days a week), a very complete mutual insurance, an attractive compensation including profit-sharing, the possibility to train daily and grow in global Group holding various brands distributed across more than 160 markets.
- Pernod Ricard values diversity and solidarity within its organization and in its relations with its stakeholders. Our recruitment methods focus on skills and we welcome all types of talent._

Job Posting End Date:
Target Hire Date:
2023-03-14-07:00

Target End Date:

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