Consumer Insights
il y a 1 semaine
Want to join the world's No. 2 in wines & spirits and work among convivial teams? Pernod Ricard is looking for a Consumer Insights & Marketing Effectiveness Intern for Martell for 6 months from January to June 2025. You will be based at the Island, our office in central Paris (Saint Lazare Train Station, Paris 8).
Your key missions:
- You will unveil consumer & cultural insights to guide marketing strategy and support the development of main initiatives (Brand activations & communication campaigns, new product development, limited editions )
- You will help the Marketing Team analyze the impact & effectiveness of their initiatives and champion Data
- and Consumer-Centricity across the business.
- You will contribute to designing, implementing, and running consumer-centric analysis in collaboration with our affiliates abroad, to deepen our understanding of consumers in the Brand’s strategic markets, combining both traditional methodologies and new agile sources of data/analytics.
- You will support Brand development projects (i.e. product development, communication, experiences, etc.) with consumer insights at all stages of the project, from strategic intent (embedding key trends & consumer insights to project briefs) to final execution (helping Brand Teams test their ideas and optimize execution with consumer feedback).
If you recognize yourself in the description below, don’t wait to apply
- You are pursuing a Master’s degree in Business or Marketing.
- A previous internship in a consumer insights or marketing/business strategy role, or consulting role is a strong plus.
- You are fluent in English.
- You have good business sense and are curious about customer behavior.
- You have analytical skills and an appetite for digital and new sources of data.
Please note: to apply, you must be able to complete 6 months of internship and have an agreement issued by your school/university.
And you'll benefit from these advantages:
- Gross salary from 1410€ (Bac +4 and gap year) to 1550€ (Bac +5) per month
- Possibility to work from home up to 2 days a week.
- Company restaurant
- Unlimited access to the Coursera training platform to enhance your experience.
- Employee events (Masterclasses, conferences, etc.)
All in a friendly, supportive environment that will help you to progress and build a solid professional network: 90.4% of our interns and alternates recommend us as an employer (Happy Trainees 2024)
Pernod Ricard is committed to diversity and inclusion: we are a disability-friendly company, one of France's Top 10 companies for gender equality, and we work with associations to promote social inclusion. Our recruitment methods focus on competencies to ensure equal opportunities.
Job Posting End Date:
Target Hire Date:
2025-01-06
Target End Date:
2025-06-30
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