Head of External Communications

Il y a 2 mois

Malakoff, France AXA Partners Temps plein

Au sein de l’équipe Centrale Communication Marque et Corporate Responsability, dans le cadre d’un remplacement de poste, nous recherchons notre Manager Communication Externe/Corporate (Print et online), Relations Presse et Evènements Clients.

Vos principales missions seront les suivantes:
**Mise en œuvre et gestion de la Communication Corporate**:

- Elaboration des messages relatifs à la communication Corporate du groupe AXA Partners : histoire, chiffres clefs, vision, mission, effectifs - en relation avec la Finance et le Groupe AXA - vous serez garant-e de la formation/information interne et du respect et de la maîtrise des messages définis (storytelling, mission, vision..) et de la mise à jour permanente de ces informations sur les différents supports publics et dans les différentes entités AXA.
- Elaboration des supports print et digitaux relatifs à la communication Corporate de l’entreprise : film, vidéos, présentations Corporate, leaflet, site (articles, blog).
- Participation à la réflexion globale, à la conception, la réalisation et l’actualisation des sites internet en charge de la promotion de l’entreprise : production éditoriale, support des entités dans la fourniture de contenus, reporting et optimisation,
- Anticipation des sujets sensibles et préparation des éléments de communication en amont et contribution à la bonne gestion du risque de réputation.
- Réagir face aux crises qui surviennent en proposant les messages clés, définir le plan media approprié et coordonner les différents acteurs internes - le cas échéant.
- Gestion du réseau interne des correspondants « Communication de Crise » et « Reputation Network », coordination de ces 2 sujets en relation avec le Groupe AXA et les entités AXA Partners.

**Mise en œuvre des campagnes de communication externe et relations publiques et presse**:

- Développer des contacts étroits, en interne, avec les directions fonctionnelles et Business de l’entreprise, et en externe, avec les médias et la presse. Rédiger des « position papers » et en assurer la diffusion et la transformation en contenus pertinents.
- Effectuer une segmentation des publics cibles (institutionnels, consommateurs ) et définir le(s) message(s) à faire passer auprès de chacun d’entre eux (images, visuels, textes)
- Représenter l’entreprise et entretenir un réseau de journalistes presse et médias (multicanal) ou réseaux professionnels.
- Animer la revue de presse et le press-book de l’entreprise, co-gérer la relation avec l’agence.
- Rédaction des articles, communiqués de presse, dossiers de presse.
- Préparation des interviews et des interventions des porte-paroles.
- Conseiller, guider et parfois former les porte-paroles sur leur stratégie, messages et activités vis à vis des journalistes.
**Votre Profil**
- Formation en communication / RP ou Marketing
- Expérience d'au moins 5 ans dans des fonctions analogues
- Excellente expression écrite et orale, en français et en anglais
- Connaissance de logiciels de PAO serait un plus
- Connaissance des réseaux sociaux et des NTIC (nouvelles technologies de l’information et de la communication);
- Maîtrise des fondamentaux de la rédaction digitale et familier-e avec au moins un outil de CMS
- Maîtrise de Google Analytics, Google Ads un +
- Esprit d’équipe, sens des priorités (respect des délais) et de l’organisation.
- Autonome, fiable et doté d’une ouverture d’esprit, créatif-ve
- AXA Partners s’engage, à compétences égales, pour la diversité & l’inclusion._
- Rejoignez une entreprise qui contribue à la protection des forêts Chez AXA Partners, nous plantons un arbre pour chaque nouvelle recrue (en CDI). (Pour en savoir plus sur le programme Reforest, cliquez _ici_)_
- #LI-FR_

**A propos d'AXA**
Le Groupe AXA est un leader mondial de l’assurance et de la gestion d’actifs, avec 160 000 collaborateurs au service de 105 millions de clients dans 62 pays.
Nous protégeons et conseillons nos clients à chaque étape de leur vie, en proposant des produits et services qui répondent à leurs besoins dans les domaines de l'assurance, de la prévoyance, de l'épargne et de la gestion des actifs.

Notre mission: Donner à chacun les moyens de vivre une vie meilleure.

Nos valeurs: Customer first, Intégrité, Courage et One AXA

**A propos de notre entité**

AXA Partners est une BU transversale d’AXA qui propose une large gamme de solutions en matière de services d’assistance, d’assurance voyage et de couverture de crédit.

Le rôle d’AXA Partners est aussi de mettre en œuvre des solutions innovantes issues de l’unité AXA Innovation.

Notre mission est d’aider nos entreprises clientes à enrichir l’expérience de leurs clients, avec plus de 9 000 collaborateurs à leur service partout et à tout moment.

**Pourquoi nous rejoindre ?**
En rejoignant AXA Partners, vous travaillerez dans une entreprise responsable qui

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