User Acquisition Manager
Il y a 4 mois
**La Direction du Digital de la filiale commerciale de la LFP recherche**:
**Un(e) Acquisition Manager en CDI.**
**LFP Media** est la filiale commerciale de la LFP en charge de maximiser tous les revenus générés par les compétitions organisées par la LFP (Ligue 1 Uber Eats, Ligue 2 BKT, e-Ligue 1 Uber Eats, Trophée des Champions) : droits audiovisuels domestiques, droits audiovisuels internationaux, droits sponsoring et licensing et droits digitaux (NFT, Metaverse ). Elle en assure aussi la promotion en France et à l’international.
**La Direction du Digital** est en charge de proposer la meilleure offre de contenus et services digitaux (Web, App, Gaming, Web3 ) à l’attention des fans de football en France et à l’international.
**La Direction du Digital **s’articule aujourd’hui autour de 4 pôles principaux : Tech, Produit, Contenus et Monétisation.
**Descriptions des fonctions**:
- Gérer les campagnes d’achat média digital (Paid social, display, affiliation, retargeting ) et la mise en avant des plateformes digitales propriétaires de LFP Média auprès de publics cibles ;
- Maximiser la performance des campagnes en fonction des objectifs fixés (Reach, génération de trafic, embasement, coût d’acquisition/ROAS) ;
- Coordination des agences et des partenaires divers (régies) ;
- Coordination avec l’équipe produit sur la génération de landing page, l’UX, l’AB/testing ;
- Pilotage du budget et optimisation selon les différents canaux choisis ;
- Analyser les indicateurs de performance, fournir un reporting régulier afin d’identifier des pistes d’amélioration.
**Conditions**:
- CDI, Cadre au forfait jours ;
- Télétravail partiel. Locaux sur Paris ;
- Remboursement de 50% du Pass Navigo/Forfait Mobilité Durable ;
- Carte déjeuner prise en charge à 50% par LFP Media (13€/ jour) ;
- Prise en charge par LFP Média du contrat santé famille (mutuelle) à hauteur de 88% ;
- Dispositifs d’épargne salariale ;
- Avantages divers CSE.
**Compétences requises**:
- Expérience significative (minimum 3 ans) dans l’acquisition digitale multicanale (en agence ou chez l’annonceur) ;
- Maîtrise des plateformes publicitaires payantes (Adwords, Facebook Ads, Twitter Ads) et des outils analytiques ;
- A l’aise sur la partie trafic et tracking
**Qualités requises**:
- Travailleur(se) ;
- Débrouillard(e) ;
- Carré(e) ;
- Curieux(se) ;
- Aptitude relationnelle et culture du travail en équipe.
**Disponibilité**: dès que possible
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