Cdi - Product Marketing Manager - Sbs - Paris
Il y a 4 mois
**Description de l'entreprise**
Sopra Banking Software is the technology partner of choice for more than 1,500 financial institutions worldwide.
The breadth of our offering, the strength of our commitment and our passion for innovation enable us to support our customers in their digital transformation, while helping to make finance accessible to as many people as possible.
Every day, our customers benefit from the power of our software and the expertise of our 5,000 employees. We support them in over 80 countries worldwide. Sopra Banking Software is a subsidiary of the Sopra Steria group, the European leader in consulting, digital services and software development. With more than 50,000 employees, the group posted 2022 sales of €5.1 billion.
**Description du poste** The Role**:
As a Product Marketing Manager at SBS, you'll be at the forefront of driving the success of our cutting-edge solutions within the Fintech and SaaS ecosystem. Your mission will be to craft innovative strategies that not only highlight the unique value of our offerings, but also demonstrate their transformative impact on our diverse client markets, including global Fintech innovators, Neobanks, Retail Banks, Corporate Finance Entities, and Manufacturer Captives. These clients operate across a wide spectrum of financial services, including digital banking, specialist financing, and more.
Your contributions will be pivotal in ensuring our products resonate deeply with target markets, positioning SBS as leaders in the space, and showcasing the “so what?”. Collaborating closely with cross-functional teams such as Product Managers, Product Strategists, Demand Generation, Operational Marketing, Communications, and Sales, you will be responsible for launching, maintaining, and optimising our go-to-market strategies. This role directly reports to the UK Product Marketing Lead.
**Key Responsibilities**:
- Go-to-Market Ownership: Develop and execute dynamic go-to-market plans that translate complex technical features into compelling narratives. Your work will clearly differentiate our products and their benefits within the market.
- Multi-Channel Content Creation: Design impactful product collateral across a variety of channels, including high-engagement presentations, persuasive client case studies, robust sales enablement materials, and optimised website content to name a few responsibilities.
- Customer Retention & Growth: Partner with product managers and sales teams to drive customer retention and upsell strategies. Your efforts will directly influence customer loyalty and long-term value.
- Market-Driven Insights: Leverage market research and customer feedback to craft strategic insights that inform product positioning and messaging. You'll empower our sales teams with the tools and knowledge they need to excel.
- Cross-Functional Collaboration: Work closely with the broader marketing team to conceptualise and execute innovative demand generation programs. These initiatives will spotlight the real-world impact of our products through customer success stories and case studies.
**Qualifications**
- Industry Passion: A strong enthusiasm for or experience within the Fintech sector, with a desire to grow stay ahead of industry trends.
- Proven Experience: A solid background (2+ years minimum) in product marketing or product management within a tech company or financial institution.
- Communication Mastery: Exceptional written and verbal communication skills, with the ability to distil complex technical concepts into accessible, impactful messages for a variety of audiences.
- SaaS Expertise: Experience in marketing SaaS solutions, with a proven track record of bringing technical products and services to life.
- Attention to Detail: A sharp eye for detail and quality, with the ability to articulate a product's value proposition in a way that resonates with customers and aligns with their needs.
- Collaborative Leadership: Excellent interpersonal and management skills, with a talent for working collaboratively across teams, particularly with product managers and sales.
- Strategic Thinking: Strong ability to develop and implement marketing strategies and campaigns that are informed by both quantitative data and qualitative insights.
- Proactive, Organised Mentality: High-level organisational and project management skills, ensuring that you can manage multiple priorities and deliver on time.
**Informations supplémentaires**
What we offer:
- A teleworking agreement allowing you to telework up to 2 days a week, depending on your assignments.
- An attractive benefits package: health insurance, CSE, luncheon vouchers, profit-sharing agreement, vacation and co-optation bonuses.
- Individualized support with a mentor.
- A wide range of career opportunities: over 30 job families, so many bridges to imagine together.
- Several hundred independently accessible training courses.
- The chance to get involved with our foundation or our partner
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