European Product Marketing Manager
il y a 3 semaines
COMPANY PROFILE:
WHO WE ARE LOOKING FOR**:EUROPEAN PRODUCT MARKETING MANAGER**
Reporting to the European Product Line Manager, the Product Marketing Manager (PMM) is responsible for the profitable growth of its product line of the assigned brands..
In order to achieve this, he/she will develop strategic marketing plans for a product line through market research, competitive analysis, customer engagement and business planning. The PMM is responsible for the new product introduction process within the marketing organization. In his/her position, the PMM interacts with customers, dealers, market teams, communication, pricing, training and the global product management team.
YOUR KEY RESPONSIBILITIES:
- Product Offering Management: select applicable offering, define frame for market standards and product packaging. Analyze take rates and rationalize offering.
- Create sales support and information materials for the marketing and sales department (Product Information News Letter, Marketing Bulletins)
- Leadership in the launch process, define key messaging, positioning (4P) of the new product, coordinate marketing actions (communication, training, pricing). Manages phase in and phase out of products.
- Drive development of and develop material for product launches (press releases, brochures, launch materials, customer presentations, videos and sales training materials).
- Maximizing sales and profitability throughout product lifecycle: follow Key Performance Indicators, identify potential for growth and define action plans.
- Identify market trends, define a market roadmap and negotiate the product roadmap for the Europe with comprehensive business cases.
- Monitor closely competition and provide information on key features, new products and collected price information.
- Highlight product gaps and quantify business impact/potential (niche or large segment, low or high customer priority, low or high marginality).
- Evaluation and interpretation of customer feedback, customer satisfaction reports and research results
- Drive and solve customer satisfaction issues. Help with special orders and ordering issues.
YOUR KEY COMPETENCES AND QUALIFICATIONS:
- Agricultural/Technical/Marketing/Business & Economics background with significant experience in the Ag Business
- Language(s): English, fluent both spoken and written
- Additional European language is an advantage
- Skills_
- Proactive and enthusiastic approach for the role and activities
- Customer focused and result oriented
- Interpersonal / intercultural attitude and cross functional collaboration
- Project management - analytical and organized
- In-depth knowledge of machine operation
- Proven expertise in Excel, Word, PowerPoint, Teams, Outlook
- Advanced communication and presentation skills
- Leadership
OTHER INFORMATION:
**Travel Requirements **(National/International/Expected % of time):
National & International, average 10% across the year (it could grow up to 40% during harvest time / product launches)
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