Senior Marketing Manager Europe

Il y a 6 mois

Clichy, France BIC Temps plein

For over 75 years, BIC has been creating ingeniously simple and joyful products that are a part of every heart and home.

As a member of our team, you'll be a part of reigniting a beloved brand as we continue to reimagine everyday essentials in new, sustainable and responsible ways.

Our "roll up your sleeves and get the job done" approach to work creates an environment where self-starters, problem solvers and innovative thinkers thrive. BIC team members are empowered to take ownership of their careers and bring their unique perspectives to the table to make a meaningful impact on our mission.

It's a colorful world - make your mark by joining the BIC team today.

As a key member of the European marketing team, the role contributes to the development and delivery of the Lighters business agenda. In partnership with lighters' category, Group HQ Sales team's and country Marketing & Sales teams across Europe, the Europe Flame for Life Marketing Leader is responsible to translate the category long-term marketing strategy into regional plans, to identify and build relevant and scalable marketing projects across Europe and to support countries in their plans implementation. Key expectations for this role will be:

- Clearly identify Europe Flame for Life business performance, challenges and opportunities to fuel Group Category Long term strategy plans with relevant and scalable European insights.
- Provide input on lighters category innovation initiatives, build regional business case before roll-out, deliver artwork production on specific European SKU’s while ensuring synergies in pack ranges.
- Ensure effective implementation of the category long-term strategy defined by the Group category, adapting it to European countries specificities.
- Identify scalable best practices across countries and accordingly build a cost-effective Europe centralized approach when relevant.
- Identify and quantify potential needs for Europe not addressed by the category initiatives, build a case and develop/implement according action plan.
- Based on above considerations, build Lighters regional marketing plans to boost category performance and address challenges.
- Support countries in the implementation of those plans, focusing on an ROI approach by targeting fewer but bigger activities:

- Elaborate media strategy recommendation, deploy and ensure maximized impact.
- Develop promotional/activation platforms, ensuring synergies across countries.
- Define a clear and optimized regional assortment strategy per channel.
- Maximize collaboration with Bic Graphic through pan-European activities
- Build a Lighters marketing community across Europe and guarantee strong team dynamics through regular communication.
- Recruit, develop and motivate team (3 product managers) with the goal of creating a high-performance culture where managers lead by example.

**Qualifications**:

- Minimum 12-year successful experience within Marketing / Commercial / Category Management / Business Development, with significant exposure to several markets.
- Able to set out a clear vision of the future of the category and the brand
- Strong listening skills, to collect both formal data (panels, research, sell-in, P&Ls) and informal data (collective knowledge of the Bic organization across countries).
- Highly analytical. Able to triangulate data, to make sense of Europe country and channel complexity, and to spot the priority growth opportunities and projects.
- Highly articulate, able to synthesize information in strongly convincing messages, both verbally and in a written form. Has strong financial acumen to determine ROI of projects even with incomplete data.
- Strong interpersonal, communication and influencing skills. Ability to ‘sell’ your analyses and projects vision at all levels within the organization.
- A good manager, able to inspire both your direct team and the country marketing teams
- Ability to be strategic and operational
- Highly pragmatic and results-oriented. Operational mindset, decisive in tackling issues, flexible to adapt to quickly changing environments.
- High energy and resilience
- Fluent business English. Command of more languages is a plus."

LI-Hybrid

BIC is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

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