Senior Brand Manager
il y a 2 semaines
**What You**’ll** **Do for Us**
- Write short and/or long-term business/brand plans, identifying business objectives, strategies, key initiatives and performance measurements by using insights collected from situation assessment, marketplace information, etc. to deliver brand growth targets.
- Develop marketing plans which support strategic initiatives to deliver annual business plan.
- Develop and communicate written briefs for use by agencies (e.g., creative, advertising, packaging, product development, media, consumer promotions, merchandising, etc.) and direct their work activities to generate concepts for effective execution of marketing programs and objectives.
- Assess consumer opportunities that are currently untapped by leveraging consumer research and in market performance to identify new volume and profit growth areas (e.g., new beverage sub-categories, new packaging opportunities, new merchandise categories, new channels of distributions, etc.).
- Assist in developing portfolio strategies across brands/categories.
- Provide on-going business analysis to identify and prioritize brand-building opportunities by utilizing data-driven insights (e.g., Nielsen, internal cross-functional reports, consumer research reports, competitive analysis, etc.).
- Develop annual brand business reviews, as well as growth platforms and brand roles.
- Recommend brand budgets and investment allocation.
- Build a clearly defined positioning for new offerings, new categories entrants / brands.
- Lead alignment on the brand initiatives with key functions (Technical, Finance, PAC, Franchise) and bottler marketing, sales and technical teams.
- Project development in conjunction with functions, such as Operating Unit management, Market Managers and bottling system partners.
- Presentations of business results for marketing manager, regional manager and divisions.
- Recommendation and analysis of trends and key initiatives to the management team and bottlers that will drive brand growth.
**Fluency in French and English** is a must have in this role**
**Qualification**s** **& Requirements**
- Bachelor’s degree in Marketing, Communications or Business
- A minimum of 3 years of experience in brand management is ideal
- Experience with Nielsen or IRI, Bases and other quantitative research tools and a passion for understanding consumer behavior.
- Knowledge of procedures and media used to drive increased volume and brand equity.
- Ability to manage and inspire agency performance.
- Making consumers and their needs the primary focus of the business; developing, evaluating and selecting consumer-based actions that maximize long-term profitability and volume.
- Knowledge of the creative brief development process.
- Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact.
- Ability to utilize syndicated, custom, and secondary research to identify opportunities to develop brand plans and marketing tactics.
**What We Can Do** **For** **You**
- ** Exposure to World Class Leaders**:Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
- ** Brand Reputation**:We lead the beverage industry, with a portfolio featuring over 200+ brands worldwide.
- ** Challenging Work**:Our unique system offers constant opportunities to develop world-class skills and the opportunities to grow and develop global brands.
**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
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