Group Brand Manager

Il y a 5 mois

Colombes, France Colgate-Palmolive Temps plein

No Relocation Assistance Offered
159078 - Colombes, Top-of-Seine, France

**Who We Are**
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.

We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.

If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team

**COLGATE-PALMOLIVE-SANEX-TAHITIAJAX-SOUPLINE-LACROIX-ELMEX-...**

**Venez contribuer au développement de marques mondiales **

**Avec 37 000 collaborateurs dans plus de 200 pays, COLGATE-PALMOLIVE affiche des ventes en croissance et les développe grâce à l’expansion de ses marques leaders sur 4 domaines d’activité: soin bucco-dentaire, soin du corps, entretien de la maison, nourriture pour chiens et chats.**

**Vous recherchez une expérience valorisante dans un contexte international stimulant ? Nous vous attendons **

**Nous recherchons actuellement un Group Brand Manager H/F pour un début dès que possible.**

**Missions**:
**Le Group brand manager propose, met en place et dirige les plans marketing de sa marque, afin d’atteindre les objectifs de ventes et de rentabilité définis. Il manage 2 brand manager junior.**

**Activités principales**:
**Suit et analyse la performance de la marque**

**Suit chaque mois les performances produits via Nielsen**

**Identifie les leviers de croissance du marché et de la marque**

**Suit les indicateurs clés P&L (ventes et marges)**

**Identifie des plans d’action à mettre en place si nécessaire**

**Définit la stratégie de la marque et les priorités**

**Définit une vision pour la marque en intégrant les différents circuits de distribution (pharmacie, GMS, ecommerce)**

**Recommande la stratégie et les priorités de sa marque**

**En collaboration avec le Retail marketing de chaque pays du Hub, propose le plan de croissance et les objectifs budgétaires annuels**

**Prépare le plan d’innovation (plan de lancement)**

**Analyse les GAP et opportunités du marché via Nielsen sur sa catégorie afin d’identifier les innovations Global qui pourront être lancées en local.**

**Analyse le potentiel financier de chaque innovation sur les différents marchés**

**En collaboration avec l’équipe finance et le Retail marketing, crée le P&L (estimation de coûts, estimation des volumes ) pour prévoir les Nets sales et la marge. Réajuste le P&L tout au long de l’année pour ajuster les prévisions en fonction du retour du Retail Marketing.**

**Construit les revues d’innovation pour le Retail marketing et développe le matériel lié aux présentations**

**En fonction de la taille de l’innovation, formalise le plan de lancement et le rétroplanning (plan promo magasin et hors magasin, RP, échantillonnage, marketing direct, partenariat, opérations événementielles )**

**Décline les Keys visual de la Division en local pour les supports magasins et hors magasins**

**Adapte les publicités télé pour les différents pays (voix, texte) en collaboration avec les agences (Hogarth)**

**Développe les produits pour les marques locales**

**Recommande la stratégie de nouveaux produits à 2 ans, les développe, (brief packaging, parfums, formules, pub) et les teste auprès des consommateurs**

**Gère le plan média**

**Définit les priorités médias sur sa gamme de produit**

**Supervise la préparation des plans médias en identifiant les gammes sur lesquels CP va investir**

**Ajuste le plan média tout au long de l’année**

**Minimise la complexité au sein du Hub**

**S’assure de la diffusion des best practices dans le Hub et de la cohérence de l’image de marque**

**Participe à la simplification des Skus**

**Management**

**Anime une équipe de 1 à 2 personnes**

**Assure le management opérationnel de son équipe et développe l’expertise de ses collaborateurs**

**Fixe les objectifs de ses collaborateurs et les évalue, participe au recrutement.**

**Compétences**

**Savoir**
- ** Très bonne connaissance de la marque et des gammes**
- ** Très bonne connaissance du marché et du comportement consommateur**
- ** Anglais**

**Savoir-faire techniques**
- ** Nielsen**
- ** BI**
- ** PPT Excel**

**Savoir-faire relationnels et qualités personnelles**
- ** Esprit d’analyse et de synthèse**
- ** Créatif**
- *

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