CRM & Marketing Intelligence Manager

Il y a 2 mois

Monaco, France Camper and Nicholsons International Temps plein

**Role**:
**Key Responsibilities**:
**CRM Strategy & Development**:

- Translate business requirements into actionable CRM features.
- Collaborate with internal teams and external developers to design, build, and implement new functionalities.
- Ensure continuous improvement of the CRM and YDB platform in alignment with business goals.
- Data Management & Segmentation:

- Oversee data entry, accuracy, and segmentation to ensure targeted communication and effective customer relationship management.
- Regularly audit data for accuracy and update it as necessary.
- Manage and optimize CRM and database workflows and automations.

**Feature Management**:

- Work closely with the development team to manage the end-to-end feature development process.
- Test, troubleshoot, and ensure smooth deployment of new CRM and YDB features.
- Monitor performance and user feedback for ongoing optimization.

**Opportunity Identification**:

- Use CRM analytics to identify trends, opportunities, and areas for growth within the customer database.
- Collaborate with commercial and marketing teams to create targeted campaigns based on segmented data insights.
- Continuously explore ways to enhance customer engagement and business efficiency through the CRM and the YDB.

**Reporting & Analysis**:

- Create regular reports on CRM and YDB performance, user activity, and campaign results.
- When required, support the Data Analyst to analyse data to provide actionable insights and recommendations to the leadership team.
- Monitor KPIs related to customer acquisition, retention, and engagement.

**Assure user adoption**:

- Oversee creation of a knowledge base and training material for end users
- Organize training materials/ sessions for end users
- Actively promote user adoption of CRM throughout the business

**Qualifications**:

- Bachelor’s degree in business, Marketing, IT, or a related field.
- Proven experience as a CRM Manager or in a similar role.
- Strong understanding of CRM systems and related technologies (experience with Salesforce is a must).
- Excellent data management and analysis skills.
- Ability to translate business needs into technical requirements.
- Strong project management skills, with the ability to manage multiple projects simultaneously.
- Experience collaborating with cross-functional teams (sales, marketing, development).
- Strong problem-solving skills and attention to detail.
- Ability to adapt in a fast-paced, dynamic environment.

**Job Types**: Full-time, Permanent

Ability to commute/relocate:

- Monaco (06): Reliably commute or planning to relocate before starting work (required)

Application Question(s):

- We must fill this position urgently. When could you be able to start (please specify nb of weeks)?

**Education**:

- Bachelor's (required)

**Experience**:

- Salesforce: 2 years (preferred)
- CRM Databases: 2 years (preferred)

**Language**:

- english (required)

Work Location: In person

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