Pr and Culture Manager

il y a 1 semaine


Paris, France Danone Temps plein

Breve Introdução e Sobre o Trabalho:
The Integrated Brand Communication team is looking for a PR and Culture
manager to join the culture and PR team in order to help the Danone brands
develop strong earned media strategies.

**Missions**
- Develop PR and cultural initiatives ( events, collab, innovations launch) to ensure the brands stay relevant and connected with their audiences
- Collaborate with the brand marketing team to propose the right lifestyle amplifications for the brands
- Manage global ambassadors, collaborations & macro influencers. Curate media relationships as amplification platforms
- Support the brand team to develop PR and cultural calendars
- Develop influencers guidelines for the brand

**Key Deliverables**
- To lead the creation of the brand PR and cultural strategy
- To co-develop with the markets teams and the countries the integrated comms plan.
- To develop the plan for project campaigns/new products and transform ways of thinking
- Managing the PR issues from a global perspective

**Key Metrics (Mission critical performance indicators)**:

- Earned media value in social and PR
- Organic media coverage
- Awards in established marketing and communications partners to develop case study

Sobre você:

- 6 years of experience level 8
- English is a mandate as this is to join the global team
- Interest in developing PR, collabs and events for brands to help them stay culturally relevant
- Strong knowledge of the French market
- A good understanding of sport marketing
- Savy in social media and influencer culture
- Capacity to interact with multiple stakeholders ( PR agency, agents of influencers, key countries

and equity and larger media team) Sobre nós, nós oferecemos, e o que vem a seguir:



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