Growth Content Specialist

Join to apply for the Growth Content Specialist (SEO/GEO) role at Alan You. Better. With Alan. Our Vision and Mission Alan's vision is to make prevention the new norm of care for all. Our mission is to help people live in good health to 100 while helping employers feel proud, turning health benefits from a cost centre into their most valuable investment. We're building a vertically integrated health partner that seamlessly unites insurance and smart healthcare delivery into one system. By connecting all aspects of care — private, public, and direct to consumer — we create the most member‑centric healthcare experience. Through deep engagement, we empower everyone to overcome day‑to‑day health obstacles and live healthier lives. We partner with 35K+ companies of all sizes, serving more than 1M members, and have reached 770M+ in ARR. Our team of 700+ people (still growing) operates across France, Spain, Belgium, and Canada. How We Do It What drives us – We're obsessed with helping members live healthier: Mission is the Boss, Member & customer‑led, and we hire the best to empower them. Champions of excellence – Extremely high standards and talent density, distributed ownership, radically transparent. How we grow together – We improve through honest feedback and bold thinking: Optimistic alchemy, empathetic challengers, bold contrarians. How we move fast – Disciplined execution, fight for simplicity. Context Alan is entering a new phase of growth. With more than 1 million members and +45% year‑over‑year growth on our self‑serve acquisition, we are looking to scale our acquisition efforts in 2026 by bringing in a dedicated copywriting expert to accelerate our growth. SEO and new fields such as GEO (Generative Engine Optimization – optimizing Alan's visibility in AI search tools like ChatGPT, Perplexity, etc.) are gaining serious momentum at Alan. We’re seeing an increase in organic sessions and capturing early signals and conversions from LLMs. To turn SEO/GEO into scalable, top‑tier acquisition levers, we need to professionalise our content engine and scale production across France, Belgium, Spain, and Canada. Your Mission Build and scale the content engine that will make organic search Alan's #1 acquisition channel across France, Belgium, Spain, and Canada. You will work as a duo with our GEO/SEO Growth Marketer and partner with our Growth team to turn content into traffic growth and business impact. This role combines writing content our members love (clear, helpful, human) and architecting the systems to scale it (AI workflows, multi‑market processes, repeatable frameworks) across four markets with different regulations and cultural contexts. You will also become the guardian of Alan's tone of voice, ensuring brand consistency as we scale. Key Missions Accelerating content production: Own and execute Alan's content calendar across formats (blog posts, in‑depth guides, landing pages); cover topics our members care about; ship high‑quality work at pace while maintaining Alan's distinctive brand voice. Drive measurable business impact through strategic content: Create content that generates awareness (brand & non‑brand traffic), conversions, and positions Alan as a category leader in health insurance; ensure brand coherence as we scale from content execution to strategic narrative ownership. Expand and localise content across markets: Adapt Alan's content framework for Spain, Belgium, and Canada – respecting local regulations, cultural nuances, and member expectations; build repeatable localisation processes; work with local market teams to ensure accuracy, compliance, and resonance. Leverage AI to work smarter: Build custom AI agents to automate research, drafts, and optimisation; optimise for AI search (ChatGPT, Perplexity), not just Google; test workflows that let you deliver quality content consistently. What Makes This Role Exciting Shape the future of organic growth at Alan: arrive at a perfect moment as we shift from reactive execution to proactive, data‑driven content strategy. Work at the intersection of content, AI, and health innovation: evolve rapidly with the generative AI landscape and help define what AI‑assisted content production looks like at scale. Multi‑market impact from day one: influence Alan's expansion across France, Belgium, Spain, and Canada, with millions of potential members. Join a fast‑growing team: collaborate with Marketers, Designers, Engineers. High autonomy and ownership: build systems, make strategic decisions, and execute without hand‑holding. Mission‑driven impact: content will help people understand and access better health insurance, contributing to Alan's vision of helping everyone live in good health to 100. Level up your skills: get trained on AI agent creation (Dust workflows) and SEO automation (Semrush reporting for keyword monitoring) to become an AI‑native content operator. Fit and Qualifications For this role we’re looking for a B level on our grid. 2–3 years of content/copywriting experience, with at least 1–2 years in a high‑growth tech or scale‑up environment where you had to do more with less. Exceptional writing craft: compelling, clear copy across formats (blogs, guides, landing pages). SEO fundamentals: comfortable with keyword research, semantic analysis, and optimisation tools (SEMrush, Google Search Console, CMS, etc.). Track record of measurable impact: owned a content channel (blog, hub) and can show results. Experience balancing brand and performance: navigate tension between storytelling and optimisation. Operational excellence at pace: create content volume without sacrificing quality and have built or improved content workflows. Data‑informed mindset: analyze performance metrics and iterate based on insights. Curiosity about AI/GEO: excited about how LLMs (ChatGPT, Perplexity, etc.) are changing content discovery and want to experiment with AI‑powered workflows. Languages: fluent in French and English (mandatory). Nice‑to‑Have Multi‑market/localisation experience in European scale‑ups. Spanish or Dutch proficiency. Experience in regulated industries (fintech, healthtech, insurtech) within constraints. Working closely with Growth Marketing, Demand Gen, or Product Marketing teams. Previous use of AI agents or content automation tools (Dust, Claude, GPT). Interest in health, insurance, or wellness topics (previous knowledge is a strong bonus). Perks & Benefits Fair rewards – Generous equity packages complement your base salary, for permanent contracts only. Flexible Office – Amazing office space at our Paris HQ, sponsored co‑working hubs or a full‑remote experience with home office equipment sponsorship. All the tools you need – Top‑of‑the‑range equipment: MacBook Pro, keyboard, laptop stand, monitor, and Bose noise‑canceling headphones. Flexible vacation policy and working hours – Organise your time as you wish. Delightful healthcare insurance – Extremely comprehensive plan; 100% of the contribution covered by Alan for you and your family, for permanent contracts only. Transport – Country‑specific commuter benefits. Learning & Training opportunities – Flexible training policy, free books and budget for conferences. Parental leave – Extended parental leave for all new parents, for permanent contracts only. Important Note We hire people, not roles. After reading this job description, if you feel you don’t have all the necessary prerequisites but it matches where you are now or what you’d like to grow into, we encourage you to apply Not everybody will enter our recruitment process, but all, no matter how under‑represented, should feel free to apply as it can only bring learning or success. If you identify yourself as a woman: Did you know that research shows women often apply only when meeting 100% of requirements? Remember, this is just a guide, not a checklist. We’ll be thrilled to receive your application #J-18808-Ljbffr