Digital B2C Marketing Campaign Manager
il y a 3 heures
Digital B2C Marketing Campaign Manager ✈️ Travel: Occasional travel in Europe (2 days every other month) Geopost, european leader in sustainable parcel delivery enabling e-commerce acceleration (DPD, Chronopost, SEUR, BRT, Jadlog), a holding company owned by Le Groupe La Poste, which generated €15.8 billion revenue and delivered 2.1 billion parcels in 2024. International scope: 57 000 employees across more than 50 countries, densest parcel shop & locker european network for out-of-home delivery Strategic & operational role: drive adoption & engagement of our digital services (apps, websites, chatbots, notifications) thanks to marketing campaigns (B2C & B2B) Purpose of the job We are looking for a Digital B2C Marketing Campaign Manager to lead and optimize international digital marketing campaigns to grow acquisition, engagement and conversion in collaboration with Business Units and Geopost central teams (Marketing, Market research, IT and Digital experience). You will be reporting to Consumer Relation & Acquisition Program Manager within Digital Marketing team. Identify BUs’ objectives to translate them into campaign use cases: impulse change and cross-functional decision making (Marketing, Sales, Customer service), lead ideation workshops, define business cases, channels, segments and KPI Specify campaign requirements: data, tagging, user journeys adaptations, legal compliance Set up and run automated or one-shot campaigns in our campaign tool (Imagino): brief UI design to create campaign templates, and Conversion optimization experts, refine segments with market analyst, perform end-to-end testing with BUs Measure and analyze campaigns performance: report outcomes, ROI and risks, propose optimizations and continuous improvement actions. Benchmark competitors: identify opportunities and differentiators Support BU as reference contact: adoption of tool, maintain documentation, ensure GDPR & IT process compliance 5–8 years’ experience in B2C digital marketing campaign/CRM/marketing automation/Growth hacking in an international context Fluent in English & French (third European language is a plus) Analytical skills, excellent interpersonal and communication, team player with strong leadership Strong knowledge of MarTech tools (Customer Data Platform Salesforce/Imagino or similar, Google Analytics, AB Tasty, MS pack office) Significant experience in data marketing and agile ways of working: CRM, B2C & B2B data qualification, acquisition and social messaging strategies By joining Geopost, you will have the opportunity to take on a role with real responsibilities, benefit from close managerial support, while enjoying a high level of autonomy in your day-to-day work. Your skills, career aspirations, and the guidance of your manager will open up future development opportunities within Geopost, depending on available openings. As a company committed to inclusion, we are proud signatories of the Diversity Charter and the 50+ Charter, reflecting our strong commitment to equal opportunities and the integration of talent across all generations. #J-18808-Ljbffr
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Digital B2C Marketing Campaign Manager
il y a 2 semaines
Issy-les-Moulineaux, Île-de-France Geopost Temps pleinLocation: Issy-les-Moulineaux + 2 days/week remoteTravel:Occasional travel in Europe (2 days every other month)Why Geopost?Geopost,european leader insustainable parcel deliveryenablinge-commerce acceleration(DPD, Chronopost, SEUR, BRT, Jadlog), a holding company owned byLe Groupe La Poste, which generated €15.8 billion revenue and delivered 2.1 billion...
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Global B2C Marketing Campaign Lead
il y a 4 heures
Issy-les-Moulineaux, France Geopost Temps pleinA leading European parcel delivery service provider seeks a Digital B2C Marketing Campaign Manager in Issy-les-Moulineaux, France. The ideal candidate will have 5-8 years of experience in B2C digital marketing and fluency in English and French. You will manage international campaigns to drive acquisition and engagement. The role offers significant autonomy,...
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B2C Digital Product Manager
il y a 1 heure
Issy-les-Moulineaux, France Geopost Temps plein✈️ Travel: Occasional travel in Europe (2 days every other month) Overview We are hiring a Digital Product Manager to join our Digital Services team and lead the development of B2C digital solutions - website, mobile app, and notifications. Geopost, european leader in sustainable parcel delivery enabling e-commerce acceleration (DPD, Chronopost, SEUR,...
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B2C Digital Product Manager
il y a 4 jours
Issy-les-Moulineaux, Île-de-France Geopost Temps pleinLocation: Issy-les-Moulineaux + 2 days/week remoteTravel:Occasional travel in Europe (2 days every other month)Purpose of the jobWe are hiring aDigital Product Managersto join our Digital Services team and lead the development of B2C digital solutions -website, mobile app, and notifications. Why Geopost?Geopost,european leader insustainable parcel...
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Digital Marketing Intern
il y a 2 semaines
Issy-les-Moulineaux, Île-de-France New Tales Temps pleinNew Tales is looking for a talented and motivated Digital Marketing Intern (F/M) to join our Publishing teamIn this role, you will support the Digital Marketing & Media team, ensuring smooth execution of campaigns, timely delivery of content, and consistent alignment with New Tales' publishing and community strategies. You'll collaborate with internal teams...
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Digital Marketing Intern
il y a 2 semaines
Issy-les-Moulineaux, Île-de-France New Tales Temps pleinNew Tales is looking for a talented and motivated Digital Marketing Intern (F/M) to join our Publishing teamIn this role, you will support the Digital Marketing & Media team, ensuring smooth execution of campaigns, timely delivery of content, and consistent alignment with New Tales' publishing and community strategies. You'll collaborate with internal teams...
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Chef de projet marketing
il y a 2 semaines
Issy-les-Moulineaux, France ISCOD ALTERNANCE Temps pleinEntreprise :L'ISCOD, spécialiste de la formation en Digital Learning, recherche pour son entreprise partenaire, agence marketing, un Chef de projet Marketing digital en contrat d'apprentissage, pour préparer l'une de nos formations diplômantes reconnues par l'Etat, de niveau 5 à niveau 7 (Bac+2,Bachelor/Bac+3 ou Mastère/Bac+5).Optez pour l'alternance...
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il y a 6 jours
Issy-les-Moulineaux, France Coca-Cola Temps pleinAt Coca-Cola, our Marketing function is at the heart of creating memorable connections between our brands and the millions of people we serve every day. We focus on inspiring and engaging consumers through innovative campaigns, digital experiences, and impactful storytelling that bring our iconic brands to life. **What will you do as a Coca-Cola Ignite...
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Coca-cola Ignite Intern, Marketing
il y a 18 heures
Issy-les-Moulineaux, France Coca-Cola Temps plein**Function Overview at Coca-Cola** At Coca-Cola, our Marketing function is at the heart of creating memorable connections between our brands and the millions of people we serve every day. We focus on inspiring and engaging consumers through innovative campaigns, digital experiences, and impactful storytelling that bring our iconic brands to life. **What...
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Business Analyst Confirmé.e Adobe Campaign
il y a 2 semaines
Issy-les-Moulineaux, France Capgemini Temps pleinChoisir Capgemini, c'est choisir une entreprise où vous serez en mesure de façonner votre carrière selon vos aspirations. Avec le soutien et l'inspiration d'une communauté d’experts dans le monde entier, vous pourrez réécrire votre futur. Rejoignez nous pour redéfinir les limites de ce qui est possible, contribuer à libérer la valeur de la...
