Senior Content Strategist

Senior Content Strategist & Writer M/F/Mx Trustpair is an automated vendor validation platform that protects over 400 enterprise companies worldwide. Since 2017, finance and procurement teams have eliminated vendor fraud while reclaiming 90% of the time spent on manual checks. As vendor fraud grows more sophisticated, Trustpair stays ahead by combining deep expertise in financial crime with cutting‑edge technology. Our core product focuses on secure, reliable vendor account validation to wipe out fraud and boost efficiency. With offices in New York, Paris, London, and Milan, we ship fast, learn from experiments, and tackle problems that matter: protecting billions in payments for companies worldwide. About the role We are hiring a Senior Content Strategist & Writer to join our global Marketing team. This key role sits at the intersection of brand, demand generation, PR, and international expansion. You will own Trustpair’s global editorial strategy and produce premium thought‑leadership content that positions us as the reference for vendor fraud prevention among Finance, Procurement, MDM and Risk leaders in Europe and the US. We’re looking for a strategic thinker and hands‑on writer, comfortable defining the content roadmap and partnering with Growth, Product Marketing and PR as well as crafting sharp long‑form pieces yourself. This is a hybrid role based in Paris, with regular presence required in our office. Package details: €50‑70k OTE, depending on profile & experience. What you’ll do: Editorial Strategy & Thought Leadership Build and implement Trustpair’s global editorial strategy across Europe and the US. Develop a premium thought‑leadership layer for the brand: reports, benchmark studies, opinion pieces, whitepapers, playbooks and C‑level narratives. Partner with Product Marketing, PR and Leadership to define angles that support PR, inbound, demand generation and US expansion. Pilot content co‑marketing campaigns with partners. Content Creation Act as lead writer for Trustpair’s Tier‑1 content (guides, reports, PR pieces, executive content and customer stories), ensuring top editorial quality. Ensure consistent brand voice across all channels and formats. Orchestrate Employer Brand Voice content in partnership with the People team. Manage content associated resources (freelancers, tools, etc.). SEO, AI & Content Performance Drive an SEO and AI‑optimised content strategy to grow organic traffic and inbound pipeline. Audit existing content, identify priority gaps and build a roadmap for new and optimised pieces. Use tools such as Google Search Console, Matomo, Ahrefs/Semrush and HubSpot to prioritise topics and track performance. Experiment with AI tools for research, outlines, repurposing, QA and performance analysis, while keeping human editorial judgement at the core. Distribution & Campaign Enablement Collaborate with Growth, Design, Events and Product Marketing to bring content to life. Animate Trustpair’s Social Media Strategy to engage with our targets. Manage Marketing Emails, Newsletters and nurturing campaigns. Align content with Sales & Content narratives. Develop clear messaging and content playbooks for US and EU markets. Measurement & Continuous Improvement Use data and stakeholder feedback to iterate on the editorial strategy and sharpen our narratives. Track and report on core content KPIs (content quality, SEO performance, engagement and contribution to inbound pipeline). What’s in it for you 👀 In an AI‑first environment, you’ll receive continuous learning opportunities and support for experimentation with new AI approaches. Trustpair is in a scaling phase with career opportunities in France and internationally. Flexible remote policy. Inclusive environment with cultural diversity and parity. Real ownership of the global editorial strategy for a scale‑up with strong product‑market fit, international footprint and ambitious growth plans. A central role in the Revenue engine, partnering closely with Leadership, Sales, Growth and PR. Designed to support your professional growth, with increasing responsibility in content strategy, brand and editorial as the team evolves. Must‑Haves 6+ years of experience in content marketing, including significant exposure to B2B SaaS and complex topics. Native‑level writing skills in English and business‑level proficiency in French. Proven experience owning an editorial strategy end‑to‑end. Strong track record producing high‑value, long‑form content. Experience collaborating closely with Growth/SEO, Product Marketing, and PR/Comms. Strategic mindset with high autonomy and ownership. Experience working in scale‑ups or international environments, ideally with exposure to US B2B audiences. Strong organisational skills, ability to manage multiple projects and deadlines without dropping quality. Nice‑to‑Have Background or strong interest in risk, finance, treasury or cybersecurity. Recruitment Process First call with Morgan, Talent Acquisition (30 mins) Experience interview with Agathe Chabert, Head of Marketing (45 mins) Case study on‑site with Agathe and Jérémy (1h) Coffee fit with Lucie Lecointre and German Saenz (30 mins) Cofounders interview (45 mins) Equal Opportunity Statement Trustpair’s policy is to provide equal employment opportunity in all of our employment practices without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, individuals with disabilities, sexual orientation or gender identity or expression or any other legally protected category.Applicants for all positions in Trustpair must be legally authorised to work in the country which they are applying for or be a citizen from the Schengen / EU zone. The verification of employment eligibility will be required as a condition of hire. #J-18808-Ljbffr