GLOBAL MOBILE APP RUN MANAGER
il y a 1 jour
Animation & Activation Plan With regions, define and secure the deployment of an efficient app animation plan tailored to different markets, ensuring alignment with the overall brand vision and marketing calendar. Secure the consistency and the perfect execution on the App of each activation driven by Media, marketing, commercial, CRM, etc. Work closely with transversal teams to ensure app-exclusive campaigns and activations align with broader brand initiatives. Recommend app-exclusive campaigns, special content needs, and events to engage users and enhance their app experience Feed Branding digital team based on your App success background and our business & brand app ambition, to define the best activations and advantages to launch on the app, to strongly increase user engagement. Support media team in push notifications and smart alerts activation plan based on user interests and behaviors App Performance Management Analyze and monitor the app’s performance across various international markets, leveraging KPIs to optimize user engagement, retention, monthly active users, conversion rate, etc. Collaborate with Mobile App Product feature team in strategies definition to improve app functionality and performance while ensuring alignment with regional business goals. Recommend A/B test to optimize the App journey and its efficiency Build and share performance dashboards to feed regions and digital product teams to improve the global performance of the App Define and challenge on what to incentive markets (App download, retention rate, share of sales by the app, etc..) E-Merchandising Optimization Co-define with Global Emerch the app’s e-merchandising strategy by optimizing product displays, promotions, and navigation to maximize sales, monthly active user, session time, etc. To boost engagement, recommend product exclusive and personalization strategies Collaborate with cross-functional teams to implement best practices for product assortment, seasonal campaigns, and promotional events Omni Channel Vision & Strategy Ensure seamless integration of the app within the brand’s omnichannel ecosystem, creating synergies between physical stores, e-commerce platforms, and the app. Advocate for the app’s role as a key touchpoint in the customer journey Work with e-commerce and retail teams to create seamless digital-to-physical experiences Support media team in geo-targeted offers recommendations when users are near a store or relevant location Innovation & Continuous Improvement Recommend enhancements and improvements for the app based on market trends, user feedback, and performance data. Stay ahead of mobile trends, competitor activities, and emerging technologies to suggest new features and improvements. Collaborate with product and tech teams to prioritize and implement updates that enhance the app’s functionality and user experience. Community Facilitation & Stakeholder Management Build and nurture a community of app-related stakeholders, including internal teams, regional managers, and external partners, to ensure alignment with business and brand objectives. Act as a facilitator and key point of contact for regions, providing support, training, best practices and resources to local teams. Facilitate knowledge-sharing across regions to drive app success globally Build the communication with financial team on app performance and its specificities for the executive committee. #J-18808-Ljbffr
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GLOBAL MOBILE APP RUN MANAGER
il y a 1 jour
Paris, France Lacoste Temps pleinLocationParis, Île‑de‑France, France. ResponsibilitiesDefine and secure the deployment of an efficient app animation plan with regions, tailored to different markets and aligned with the overall brand vision and marketing calendar.Ensure consistency and perfect execution of app activations driven by Media, marketing, commercial, CRM, etc.Work closely...
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