Head of B2B Marketing

il y a 2 jours

Paris, France Clasquin Italia Srl Temps plein

We’re looking for an entrepreneurial, results-driven Head of B2B Marketing to take ownership of our marketing strategy and drive sustainable growth across all channels.

Position Overview:
As the Head of B2B Marketing, you will be responsible for building and executing a comprehensive marketing strategy that drives customer acquisition, retention, and revenue growth.

Your leadership will be pivotal in shaping the marketing vision, optimizing current channels, exploring new growth opportunities, and scaling campaigns across digital, social, and traditional media. You will collaborate closely with product, sales, and data teams to ensure marketing efforts align with business objectives and deliver measurable impact. Even though it is a strategic position, being a small team the role stays quite operational, and you will be expected to have a "hands-on" approach.

Key Responsibilities:

  1. Growth Strategy Development: Develop and lead a data-driven marketing strategy focused on acquiring new customers, increasing lifetime value, and expanding brand awareness across all platforms (digital, social).
  2. Performance Marketing Leadership: Oversee key channels like paid search, SEO, email marketing, social media, content marketing, and affiliate marketing with a focus on ROI and sustainable growth.
  3. Cross-Functional Collaboration: Work closely with the sales, product, and analytics teams to align marketing efforts with business goals and ensure consistent messaging across all customer touchpoints.
  4. KPIs and Analytics: Monitor and analyze key metrics to continually refine marketing strategies, test new approaches and define team OKRs assuring that they are aligned with the company’s overall strategy.
  5. Team Leadership: Lead, mentor, and grow a small marketing team, fostering a culture of innovation, creativity, and accountability.
  6. Brand Building: Strengthen the company's brand positioning and messaging to ensure a cohesive and compelling story that drives customer engagement and loyalty.
  7. Content: Oversee a content strategy that supports customer acquisition and retention goals, amplifies brand messaging, and drives engagement across multiple channels. Build sales enablement material such as client presentations, client studies, etc.

Minimum Requirements:

  1. Proven experience (7+ years) in a senior B2B marketing role, with a strong focus on growth and performance marketing.
  2. Deep expertise in digital marketing, including SEM, SEO, content marketing, social media, email campaigns, and data-driven marketing.
  3. Experience leading small marketing teams and working closely with sales, product, and data teams.
  4. Strong analytical skills with the ability to translate data into actionable insights and optimize campaigns for maximum impact.
  5. Excellent leadership, communication, and interpersonal skills.
  6. Ability to thrive in a fast-paced, high-growth environment and adapt to changing market conditions.
  7. A passion for innovation and a results-driven mindset.

Recruiter Screen with our Head of People, Dunja.

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