CMO / CRO / COO / Co-Founder

Active 1 day ago

Position: CMO / CRO / COO / Co-Founder

As an experienced marketing professional for 12 years, my journey in the web3 sector spans over four years, where I've led and contributed to a range of innovative projects and tasks. These endeavors have equipped me with the expertise to navigate and succeed in diverse crypto verticals, including exchanges, online casinos, DeFi, B2B solutions, and P2E gaming.

Throughout my career, I've harnessed various technologies, such as SWOT and TOWS analysis, 7Ps marketing mix, Porter's five forces, AIDA, Canvas, and Business Analysis to drive success. My role within teams has evolved into a strategic marketing leader, guiding cross-functional teams to capture attention, build trust, and accelerate revenue across global markets.

My professional journey has been marked by a keen understanding of local cultures and buyer mindsets, which has been instrumental in rapidly growing users and significantly increasing revenues in targeted regions. My expertise is built on a foundation of data-driven marketing strategies, creative thinking, and rigorous optimization across acquisition channels, all aimed at empowering brands to scale strategically.

Current Location: Bordeaux, France

Languages: English, Russian, Ukrainian

Skills: Digital Marketing, Analytics, Growth, Strategy, Leadership

Experience:

Chief Marketing Officer (Fractional) - CoinAvatar

Responsibilities include:

1. Help to Grow G2M
2. Business Development
3. Operations
4. Brand Strategy
5. Strategic Planning
6. Working With Investors

Chief Executive Officer - Marble Heroes

Jan 2022 - Dec 2022 · 1 yr

Key responsibilities:

1. Deciding on a strategic direction for the company.
2. Being the public face of the company.
3. Reporting to the board of directors.
4. Developing a direction for human resources.
5. Creating a business network.
6. Finding acquisition opportunities.
7. Implement proposed plans.

Achievements:

1. Developed and implemented a management system: Jira, Microsoft Teams, Notion, ClickUp, and Kazoo.
2. Created a team of 70 people: Development, HR, Legal, Marketing, Sales, Design, Support, and R&D.
3. Closed the Seed Round with an investment of +2 million dollars.
4. MAU +15,000 users.
5. Open Markets, Asia.

Chief Marketing Officer - Gemini

Sep 2020 - Oct 2021 · 1 yr 2 mos

Key responsibilities:

1. Responsible for steady yet rapid growth of a two-sided marketplace through B2B and B2C user acquisition.
2. Conducted direct marketing efforts, including segmentation, consumer activation, customer journey mapping, and retention strategies.
3. Executed omnichannel marketing campaigns across various channels, including OOH, TV, performance, digital, indoor, mobile, CRM, and trade marketing.
4. Led an in-house creative agency, overseeing the production of brand-building visuals for ads and other marketing collateral.
5. Analyzed customer insights and conducted in-house research, utilizing Power BI, dashboards, and advanced data visualization techniques.

Achievements:

1. Effectively managed a team of 100.
2. Email open rate +30%.
3. SMM ER +20%.
4. Optimize MQL/SQL +48%.
5. Partnership with global company L1/L2.
6. Revenue $20M+.

Co-Founder - Syndicate Digital Agency

Key responsibilities:

1. Oversee the strategic direction of an organization.
2. Implement changes and proposed plans.
3. Engage in media obligations and public relations.
4. Interact with other leadership executives.
5. Maintain accountability with the board.
6. Monitor company performance.
7. Setting precedence for the working culture and environment.

Achievements:

1. Marketing Agency with a focus on social media marketing.
2. 30+ clients.
3. AOV 7,000 EUR.

Chief Marketing Officer - Switchere

Key responsibilities:

1. Implemented a digital strategy as part of the overall marketing plan.
2. Effectively allocated the marketing budget across various channels, including PPC, SEO, SMM, price aggregators, remarketing, display, and video.
3. Analyzed, forecasted, and planned digital marketing performance and media metrics.
4. Optimized advertising campaigns on PPC, GDN, Facebook Ads, and other channels.
5. Coordinated interactions between digital marketing and other departments within the company.

Achievements:

1. Funds turnover increased by 53% + 30/40% every month.
2. AOV + 58%.
3. Website traffic increased + 133.8%.

Certificates:

1. Digital Marketing Grow by Head of Digital (May 2022 to June 2022)
2. Blockchain Technologies by Fundamentals of Blockchain Technologies + Trading