Growth Content Specialist

About AlanAlan is a rapidly growing European health-tech startup committed to making prevention the new norm of care. We serve more than 1 million members across France, Belgium, Spain, and Canada, bringing a vertically integrated health partner that seamlessly unites insurance and smart healthcare delivery into one system. Position Overview Your MissionBuild and scale the content engine that will make organic search Alan’s #1 acquisition channel across our four markets. Work with our GEO/SEO Growth Marketer and the broader Growth team to turn content into traffic growth and business impact while ensuring brand consistency as we expand. Key Responsibilities Own and execute Alan’s content calendar across formats: blog posts, in‑depth guides, landing pages. Cover topics our members care about: wellness at work, preventive health advice, navigating insurance complexity. Ship high‑quality work at pace while maintaining Alan’s distinctive brand voice. Create content that generates brand & non‑brand traffic, conversions, and positions Alan as a category leader in health insurance. Ensure brand coherence from content execution to strategic narrative ownership. Adapt Alan’s content framework for Spain, Belgium, and Canada, respecting local regulations, cultural nuances, and member expectations. Build repeatable localization processes and work with local market teams to ensure accuracy, compliance, and resonance. Build custom AI agents to automate research, drafts, and optimization; optimize for AI search (ChatGPT, Perplexity) in addition to Google. Test workflows that deliver quality content consistently across markets. Qualification & Experience 2‑3 years of content/copywriting experience, with at least 1‑2 years in a high‑growth tech or scale‑up environment. Exceptional writing craft: compelling, clear copy across blogs, guides, landing pages. Strong SEO fundamentals: keyword research, semantic analysis, content optimization tools (SEMrush, Google Search Console, CMS). Track record of measurable impact: own a content channel and show real results. Experience balancing brand and performance, navigating storytelling vs. optimization tension. Operational excellence at pace: volume content production without sacrificing quality, improved workflows. Data‑informed mindset: analyze metrics, iterate based on insights. Curiosity about AI/GEO: enthusiasm for LLMs (ChatGPT, Perplexity) and AI‑powered workflows. Fluent in French and English (mandatory). Nice to Have Multi‑market/localization experience in European scale‑ups. Spanish or Dutch proficiency. Experience in regulated industries (fintech, healthtech, insurtech).  Experience working closely with Growth Marketing, Demand Gen, or Product Marketing teams. Previous use of AI agents or content automation tools (Dust, Claude, GPT). Interest in health, insurance, or wellness topics. Perks & Benefits Fair rewards – generous equity packages for permanent contracts. Flexible office – Paris HQ, co‑working hubs, or full‑remote with home‑office equipment sponsorship. All‑tools‑you‑need – MacBook Pro, keyboard, laptop stand, monitor, Bose headphones. Flexible vacation policy and working hours. Delightful healthcare insurance – 100 % contribution covered by Alan for you and your family (permanent contracts). Transport – country‑specific commuter benefits. Learning & training opportunities – flexible policy, free books, conference budget. Parental leave – extended leave for new parents (permanent contracts). Seniority Level Mid‑Senior level Employment Type Full‑time Job Function Marketing and Sales Industries Insurance Important note: We hire people, not roles. If you feel you don’t meet every prerequisite but the role resonates with where you are or want to grow next, we encourage you to apply. All candidates, especially underrepresented groups, are welcome to apply. Check out our About Alan, Career pages, Medium, blog, and Glassdoor for more information. #J-18808-Ljbffr