Senior Content Strategist

Senior Content Strategist & Writer M/F/Mx Trustpair stops vendor fraud before it happens. We are an automated vendor validation platform protecting 400+ enterprise companies worldwide. Since 2017, finance and procurement teams have used Trustpair to eliminate vendor fraud while reclaiming 90% of the time previously spent on manual checks. As vendor fraud grows more sophisticated, we stay ahead by combining deep expertise in financial crime with cutting‑edge technology. Our core product focuses on secure, reliable vendor account validation to wipe out fraud and boost efficiency. Internally, teams use AI tools daily to automate repetitive tasks and unlock strategic insights, training all members to integrate these tools into their workflow. With offices in New York, Paris, London, and Milan, we are a diverse team united by a bias for action. We ship fast, learn from experiments, and tackle problems that matter: protecting billions in payments for companies worldwide. If you want to see your work make an immediate impact in financial security, Trustpair is built for you. About the role We are hiring a Senior Content Strategist & Writer to join our global Marketing team at Trustpair. This is a key role at the intersection of brand, demand generation, PR, and international expansion. You will own Trustpair’s global editorial strategy and produce premium thought leadership content that positions us as the reference for vendor fraud prevention among Finance, Procurement, MDM and Risk leaders in Europe and the US. We're searching for a strategic thinker and hands‑on writer: just as comfortable defining the content roadmap and partnering with Growth, Product Marketing and PR as you are crafting sharp long‑form pieces yourself. This is a hybrid role based in Paris, with regular presence required in our office. Package details: 50-70k€ OTE, depending on profile & experience. What you’ll do Editorial Strategy & Thought Leadership Build and implement Trustpair’s global editorial strategy across Europe and the US. Develop a premium thought‑leadership layer for the brand: reports, benchmark studies, opinion pieces, whitepapers, playbooks and C‑level narratives. Partner with Product Marketing, PR and Leadership to define angles that support PR, inbound, demand generation and US expansion. Pilot content co‑marketing campaigns with partners. Content Creation Act as lead writer for Trustpair’s Tier‑1 content (guides, reports, PR pieces, executive content and customer stories), ensuring top editorial quality. Ensure consistent brand voice across all channels and formats. Orchestrate Employer Brand Voice content in partnership with the People team. Manage content‑associated resources (freelancers, tools, etc.). SEO, AI & Content Performance Drive an SEO and AI‑optimised content strategy to grow organic traffic and inbound pipeline. Audit existing content, identify priority gaps and build a roadmap for new and optimised pieces. Use tools such as Google Search Console, Matomo, Ahrefs/Semrush and HubSpot to prioritise topics and track performance. Experiment with AI tools for research, outlines, repurposing, QA and performance analysis, while keeping human editorial judgement at the core. Distribution & Campaign Enablement Collaborate with Growth, Design, Events and Product Marketing to bring content to life. Animate Trustpair’s Social Media Strategy to engage with our targets. Manage Marketing Emails, Newsletters and nurturing campaigns. Align content with Sales & Content narratives. Develop clear messaging and content playbooks for US and EU markets. Measurement & Continuous Improvement Use data and stakeholder feedback to iterate on the editorial strategy and sharpen our narratives. Track and report on core content KPIs (content quality, SEO performance, engagement and contribution to inbound pipeline). What’s in it for you 👀 At Trustpair, we see AI as a tool to save time, sharpen focus, and boost impact. Whether you're already hands‑on with AI or eager to learn, you'll join an organisation that provides continuous learning opportunities, encourages experimentation with new AI approaches, and helps you build valuable skills. Trustpair is in a scaling phase with career opportunities in France and internationally. Flexible remote policy. Inclusive environment with cultural diversity and parity. Gives you real ownership of the global editorial strategy for a scale‑up with strong product‑market fit, international footprint, and ambitious growth plans. Offers a central role in the Revenue engine, partnering closely with Leadership, Sales, Growth and PR. Designed to support your professional growth, with increasing responsibility in content strategy, brand, and editorial as the team evolves. Must‑Haves 6+ years of experience in content marketing, including significant exposure to B2B SaaS and complex topics. Native‑level writing skills in English and business‑level proficiency in French: you are a natural storyteller with a sharp editorial sense and the ability to make complex ideas simple and engaging. Proven experience owning an editorial strategy end‑to‑end. Strong track record producing high‑value, long‑form content. Experience collaborating closely with Growth/SEO, Product Marketing and PR/Comms. Strategic mindset with high autonomy and ownership. Experience working in scale‑ups or international environments, ideally with exposure to US B2B audiences. Strong organisation skills, ability to manage multiple projects and deadlines without dropping quality. Nice‑to‑Have Background or strong interest in risk, finance, treasury or cybersecurity. Recruitment Process First call with Morgan, Talent Acquisition (30 mins) Experience interview with Agathe Chabert, Head of Marketing (45 mins) Case study on‑site with Agathe and Jérémy (1h) Coffee fit with Lucie Lecointre and German Saenz (30 mins) Cofounders interview (45 mins) Equal Opportunity Statement Trustpair’s policy is to provide equal employment opportunity in all of our employment practices without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, individuals with disabilities, sexual orientation or gender identity or expression or any other legally protected category. Applicants for all positions in Trustpair must be legally authorised to work in the country which they are applying for or be a citizen from Schengen / EU zone. The verification of employment eligibility will be required as a condition of hire. Seniority level Not Applicable Employment type Other Job function Marketing, Public Relations, and Writing/Editing Industries Software Development #J-18808-Ljbffr