Growth Acquisition Manager

Il y a 1 semaine

Bron, Auvergne-Rhône-Alpes, France Jobtailor Temps plein
  • Manage a seven-figure media budget and drive recurring customer acquisition
  • Own the volume of recurring customers and the customer acquisition cost (CAC) for recurring customers
  • Manage and optimize large-scale SEA and Social Ads campaigns across Google, Meta, LinkedIn, and other platforms
  • Challenge and manage the media agency
  • Build and monitor performance dashboards by channel, persona, offer, and segment
  • Define campaign creative strategy in collaboration with the Content and Design teams
  • Design and execute a testing roadmap covering creatives, audiences, landing pages, and offers
  • Analyze competitors and media trends to identify new acquisition opportunities
  • Ensure the reliability of and continuously improve tracking and attribution
  • Implement measurement frameworks, including geo-tests and control groups
  • Build reporting and automate processes using Looker Studio, Metabase, HubSpot, and Notion
  • Collaborate with the Content, SEO, Product, and Data teams
  • Deliver regular performance reviews and translate insights into prioritized action plans

Requirements

  • 5–7 years of experience in growth, demand generation, or paid media
  • Ideally, experience in an agency or scale-up environment managing substantial media budgets
  • Proven expertise in managing and optimizing large-scale SEA and Social Ads campaigns (Google, Meta, LinkedIn, etc.)
  • Strong measurement expertise, including attribution, tracking, and reliable reporting
  • Comfortable working with analytics and automation toolsExcellent analytical skills
  • Self-directed, with a strong ability to prioritize
  • Ability to work effectively with cross-functional teams (Content, SEO, Product, and Data)
  • Ability to work from the Bron office two days every two weeks during the probationary period, followed by four days per month

Core Competencies

Demonstrates expertise in managing substantial media budgets and optimizing large-scale SEA and Social Ads campaigns across multiple platforms. Proficient in measurement frameworks, analytics, and collaboration with cross-functional teams to drive customer acquisition and performance improvements.

Highest-signal resume keywords

  • Media Budget Management
  • Large-Scale SEA Campaign Optimization
  • Attribution and Tracking Expertise
  • Analytics and Automation Tools Proficiency
  • Cross-Functional Team Collaboration

Hard Skills

  • Customer Acquisition Cost (CAC) Management
  • Performance Dashboard Building
  • Campaign Creative Strategy Development
  • Testing Roadmap Design and Execution
  • Competitor Analysis
  • Performance Reporting
  • Media Trend Analysis

Soft Skills

  • Analytical Skills
  • Self-Directed Prioritization
  • Effective Communication

Industry Keywords

  • Growth
  • Demand Generation
  • Paid Media
  • Social Ads
  • SEA

Tools & Technologies

  • Looker Studio
  • Metabase
  • HubSpot
  • Notion
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