Head of Brand

Every day, employees send dozens of emails — making email the most widely used communication channel inside organizations. Yet the messages that matter most often go unnoticed, fragmented, or inconsistent across teams, countries, and tools.**Letsignit changes that.**Backed by Microsoft and supported by two successful funding rounds, Letsignit helps companies **turn everyday employee emails into a strategic communication and activation channel**.Our SaaS platform ensures that every email signature is:* **coherent**,* **on-brand**,* **automatically deployed**,* and **transformed into a targeted communication surface** through intelligent banner campaigns.More than **2 million users** rely on Letsignit to strengthen their brand, unify their communication, and engage employees and audiences at scale.From mid-market to enterprise, we support global organizations such as **Sephora, Vinci Construction, BPCE, Onet, Propharma Group, KPMG**, and many more.As we expand across Europe and North America, we are structuring our Marketing organization to take our brand, our narrative, and our content engine to the next level.### WHAT WE'RE LOOKING FOR At Letsignit, we value people over skills.If these values resonate with you and drive your excellence, we'd love to welcome you to our Marketing team## Job DescriptionWe are looking for a **senior international profile** with strong experience in **B2B SaaS**, capable of structuring and leading a global editorial strategy covering:* multiple **personas (IT / Marketing & Communications)*** multiple **markets (France, Europe, US)*** multiple **marketing objectives**: brand, acquisition, nurturing, enablementYou will own the **global narrative vision**, the orchestration of the **international editorial calendar**, and the coherence of all content across every touchpoint (website, campaigns, social, media, enablement, sales assets…).You play a key role in shaping the brand, powering acquisition, and building trust with prospects, customers and partners.You will collaborate closely with:* **Amandine**, CMO → (global strategy, brand, PR, media)* **Product Marketing Manager →** (GTM, product messaging, ICPs, value propositions, use cases)* **Acquisition Manager** (full-funnel campaigns, paid, ABM, nurturing)* **Brand Experience & Communication** (communications, activations, design, social)* and you will **work closely + manage Guillaume**, Content & SEO Manager.### **Key Responsibilities****1. Define and lead the global content strategy (Brand + Acquisition + Enablement)*** Build a **global, scalable, and coherent content system**.* Translate business priorities into a **multi-persona, multi-market editorial roadmap** (France, Europe, US).* Define and manage the **global editorial calendar**, and orchestrate localization with internal and external teams.* Ensure a strong, consistent **Letsignit tone of voice** across all assets.* Define content performance KPIs and steer content strategy using analytics, insights, and data-driven decision-making.---**2. Power acquisition & growth campaigns*** Work closely with Acquisition Managers on full-funnel campaigns (TOFU/MOFU/BOFU).* Produce key assets: landing pages, ad copy, nurture sequences, ABM-light content.* Manage SEO/GEO-driven growth by accompanying Guillaume and ensuring our positioning and conversion scale internationally.* Inject SEO/GEO/SEA insights from the Content Manager and Acquisition Managers directly into the editorial strategy.---**3. Produce premium English-language content (strategic + operational)*** Write **high-quality English content**: articles, ebooks, campaigns, video scripts, webinars, product announcements, guides, web pages, sales enablement.* Supervise content produced through AI, freelancers, and external studios.* Support Sales Enablement production & Sales teams with a strong message → argument → proof alignment.* Ensure consistency of the Letsignit tone of voice across all channels and territories.---**5. Manage & orchestrate the Content function*** Manage Guillaume (Content & SEO Manager): priorities, editorial quality, production, analytics.* Ensure cross-team alignment (Acquisition, Brand Experience, PMM, Sales).## Preferred Experience**Required Qualifications*** **6+ years** experience in Content / Brand / Editorial Strategy* Proven experience in **B2B SaaS**, ideally in an international scale-up* Ability to build a **global content strategy** across personas and markets* Excellent writing, editing & copywritting skills in **native or near-native English,** with the ability to adapt tone for different audiences* Deep understanding of full-funnel marketing & campaigns* Experience working closely with PMM, Sales & Acquisition teams* Natural storyteller with a keen eye for design and aesthetics* Strong AI literacy & ability to operate augmented content workflows* Editorial leadership — able to drive and defend a narrative vision* Strong analytical skills**Bonus*** Experience in multi-country or international organizations* Experience managing creatives, writers, or content teams* Knowledge of graphic design tools (Canva, Figma)* Notion Project Management* Speaks French### ** What Success Looks Like*** **Letsignit develops a clear, recognizable narrative**—consistent in voice, tone, and intent across all markets (France, Europe, US).* **The brand makes people *feel* something**: trust, clarity, relevance, and the sense that we deeply understand the challenges of IT and Marketing teams.* **Content becomes a performance engine**, not a deliverable: it inspires, educates, convinces, and accelerates decisions.* **Our campaigns hit harder**, because messaging, narrative, and content work together—full funnel, multi-territories, multi-personas.* **Every touchpoint feels aligned**—from the website to sales scripts, from nurture to in-product content. One story, one voice, one intention.* **Sales and PMM operate faster**, with content that sharpens arguments, simplifies value props, and strengthens proof.* **SEO/GEO content scales internationally**, strengthening our positioning and driving consistent inbound intent across regions.* **Internal teams feel equipped and empowered**, because content becomes a shared language between Marketing, Sales, Customer Success, Product, and Brand Experience.* **Letsignit evolves from a “signature manager” to a category-defining brand** that elevates employee communication and shapes how companies activate their people at scale.### **Location**This position is based in Marseille, France. Candidates must be willing to relocate if not already based in the area.### **Benefits & Perks**At Letsignit, we live by our four values — **Dare, Care, Fair & Fun** — and we make sure they show in everything we offer our team.** Work–Life Balance & Time Off*** **12 additional paid days off**, giving our employees **7.5 weeks of paid vacation per year*** The opportunity to take a **6-month sabbatical** after several years with the company* Flexible working hours & occasional remote work* Cozy & fun workspace: bar, fireplace, relaxation areas, and even a taffy machine** Everyday Comfort*** **Swile meal vouchers*** **100% coverage of public transport*** Beautiful offices in the heart of Marseille, next to the Old Port* Cozy & fun workspace: bar, fireplace, relaxation areas, and even a taffy machine** Personal Growth & Wellbeing*** In-office fitness classes* Bi-annual **Innovation Days** dedicated to experimentation and learning* Funded participation in meet-ups, conferences & training* A people-first environment with strong interdepartmental collaboration** Community & Culture*** Paid volunteer days & funding for employee-led community projects* A vibrant company culture: team breakfasts, afterworks, internal events, team building, kickoff meetings* An international environment
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