Senior Marketing Manager

Senior Marketing Manager - SMB (Small and Medium Businesses) Alan's vision is to make prevention the new norm of care for all. Our mission is to help people live in good health to 100 while helping employers feel proud, turning health benefits from a cost centre into their most valuable investment. We are building a vertically integrated health partner that seamlessly unites insurance and smart healthcare delivery into one system. By connecting all aspects of care – private, public, and direct to consumer – we create the most member‑centric healthcare experience. Through deep engagement, we empower everyone to overcome day‑to‑day health obstacles and live healthier lives. We partner with 35K+ companies of all sizes, serving more than 1M+ members, and have reached 680M+ in ARR. Our team of 700+ people operates across France, Spain, Belgium, and Canada. Our Core Values Mission is the Boss: long‑term thinking, seeking our mission success above all else. Member & customer‑led: obsessively focused on solving members & customers problems and creating the most delightful experiences. Champions of excellence: extremely high standards and talent density. Distributed ownership: accountable enlightened despots, everyone owns their decisions and results. Radically transparent: all information is accessible and written‑first, so everyone can make the best decisions asynchronously. Optimistic alchemy: optimists who collaborate with genuine care and support teammates. Empathetic challengers: direct, caring feedback combined with praises to help each other grow professionally. Bold & creative contrarians: think differently to achieve greatness, try new approaches. Disciplined in execution: taking decisive actions with focus that compounds success over time. Fight for simplicity: only high‑impact processes, smart frugality. Role Overview Our Small and Medium Business (SMB) segment represents half of Alan's portfolio. You'll own the complete engagement and retention strategy for thousands of companies, from first engagement through renewal. This role combines strategic ownership with hands‑on execution. Key Responsibilities Strategy: define the end‑to‑end engagement strategy for admins, identify key needs, pain points, and prioritise initiatives both short‑term and long‑term. Audience intelligence: maintain continuous customer pulse through interviews and call reviews to inform segmentation and messaging strategies. Data: continuously improve tracking and analytics, set targets and KPIs for engagement. Performance monitoring: deliver regular performance reporting and insights on campaign effectiveness. Influence product roadmap: surface segment‑specific feature requirements and align product evolution with admin needs. Cross‑functional partnership: collaborate with Product, Design, Data, Sales and regional teams to ensure consistent execution across markets. Renewal ownership: shape the renewal strategy – define the pitch, balance personalization and scale, and ensure solutions work across markets while meeting technical constraints. Engagement campaigns: design and execute year‑round campaigns (medical inflation, prevention, contract management, etc.) and lead go‑to‑market for major product launches. Innovation & scale: drive initiatives to globalise email stack and content strategy; explore new channels (e.g., voice AI, in‑product notifications). Who We’re Looking For 5+ years experience in lifecycle marketing, email marketing, Product Marketing or CRM marketing. Genuine passion for email as a craft: love segmentation, A/B testing optimisation, and building scalable email systems. Strategic thinker with strong execution skills – comfortable moving from strategy to hands‑on campaign building. Data‑driven decision maker – comfortable analysing performance data, building dashboards, and using insights to iterate. Customer‑centric – regularly talk to customers and use their voice to inform your work. Entrepreneurial mindset: self‑starter who thrives in a fast‑moving environment and can manage ambiguity. Strong collaborator – able to influence cross‑functional teams (Product, Design, Data, Sales) and work across geographies. Full French and English fluency (written and spoken). For this opportunity, we are aiming to hire within the C1-D level range of our salary grid. Perks & Benefits Fair rewards: generous equity packages complement your base salary, for permanent contracts only. Flexible Office: Amazing office space at our HQ, sponsored co‑working hubs or a full‑remote experience with home office equipment sponsorship. All the tools you need: Top‑of‑the‑range equipment – MacBook Pro, keyboard, laptop stand, monitor, Bose noise‑canceling headphones. Flexible vacation policy and flexible working hours: Organise your time as you wish. Delightful healthcare insurance: Extremely comprehensive health insurance – 100% for you and your children, 90‑100% for partners depending on your country (permanent contracts only). Transport: Country‑specific commuter benefits. Learning & Training opportunities: Highly flexible training policy – free books and budget to attend and speak at conferences if the opportunity arises. Personal growth through coaching: Every Alaner is paired with a dedicated coach from day one, who helps maximise their impact, nurture engagement, and navigate Alan’s values to develop their full potential. Learn more about our coaching culture. Parental leave: Extended parental leave for all new parents, for permanent contracts only. Other Important Info Important note: we hire people, not roles. If you're excited about this opportunity but don't check every box, we’d love to hear from you. Everyone, no matter how under‑represented, should feel free to apply as it can only bring learnings or success. If you identify yourself as a woman: research shows women often apply only when meeting 100% of requirements. Remember, this is just a guide, not a checklist. We'll be thrilled to receive your application Referrals increase your chances of interviewing at Alan by 2x. Check out our About Alan and Career pages, as well as our Medium, blog and Glassdoor page for more info. Seniority level: Mid‑Senior level Employment type: Full‑time Job function: Marketing and Sales Industries: Insurance #J-18808-Ljbffr