Growth Content Specialist

Join to apply for the Growth Content Specialist (SEO/GEO) role at Alan.You. Better. With Alan. Alan's vision is to make prevention the new norm of care for all. Our mission is to help people live in good health to 100 while helping employers feel proud, turning health benefits from a cost centre into their most valuable investment. We are building a vertically integrated health partner that seamlessly unites insurance and smart healthcare delivery into one system. By connecting all aspects of care—private, public, and direct to consumer—we create the most member‑centric healthcare experience. Through deep engagement, we empower everyone to overcome day‑to‑day health obstacles and live healthier lives. We partner with 35K+ companies of all sizes, serve more than 1M members, and have reached 770M+ in ARR. Our team of 700+ people (still growing) operates across France, Spain, Belgium, and Canada. ⭐ Context ⭐ Alan is entering a new phase of growth. With more than 1 million members and 45% year‑over‑year growth on our self‑serve acquisition, we are looking to scale our acquisition efforts in 2026 by bringing in a dedicated copywriting expert. SEO and new fields such as GEO (Generative Engine Optimization) are gaining serious momentum. To turn SEO/GEO into scalable, top‑tier acquisition levers, we need to professionalise our content engine and scale production across France, Belgium, Spain, and Canada. ⭐ Your Mission ⭐ Build and scale the content engine that will make organic search Alan's #1 acquisition channel across the four markets. Work as a duo with our GEO/SEO Growth Marketer and partner with the Growth team to turn content into traffic growth and business impact. Key Missions Include Accelerating content production Own and execute Alan's content calendar across formats: blog posts, in‑depth guides, landing pages. Cover topics our members care about: wellness at work, preventive health advice, navigating insurance complexity. Ship high‑quality work at pace while maintaining Alan's distinctive brand voice. Drive measurable business impact through strategic content Create content that generates awareness (brand & non‑brand traffic), conversions, and positions Alan as a category leader in health insurance. Ensure brand coherence as we scale from content execution to strategic narrative ownership. Expand and localise content across markets Adapt Alan's content framework for Spain, Belgium, and Canada—respecting local regulations, cultural nuances, and member expectations. Build repeatable localisation processes (avoiding bottlenecks and quality loss). Work with local market teams to ensure content is accurate, compliant, and actually resonates. Leverage AI to work smarter Build custom AI agents to automate research, drafts, and optimisation. Optimise for AI search (ChatGPT, Perplexity), not just Google. Test workflows that let you deliver quality content consistently. ⭐ What makes this role exciting ⭐ Shape the future of organic growth at Alan: You'll arrive at the perfect moment as we shift from reactive execution to proactive, data‑driven content strategy. Work at the intersection of content, AI, and health innovation: This role will evolve rapidly with the generative AI landscape. Multi‑market impact from day one: Your work will directly influence Alan's expansion across four markets, with millions of potential members. Join a fast‑growing team: You’ll join a multidisciplinary crew and regularly work with Marketers, Designers, Engineers. High autonomy and ownership: We're looking for someone who can build systems, make strategic decisions, and execute without hand‑holding. Mission‑driven impact: Your content will help people understand and access better health insurance, contributing to Alan's vision of helping everyone live in good health to 100. Level up your skills: Get trained on AI agent creation (Dust workflows) and SEO automation (Semrush reporting for keyword monitoring) to become an AI‑native content operator. ⭐ If you have some of the following, you may be a great fit ⭐ Experience & Skills 2–3 years of content/copywriting experience, with at least 1–2 years in a high‑growth tech or scale‑up environment. Exceptional writing craft: You can write compelling, clear copy across formats (blogs, guides, landing pages). SEO fundamentals: Comfortable with keyword research, semantic analysis, and content optimisation tools (SEMrush, Google Search Console, CMS, etc.). Track record of measurable impact: Owned a content channel and can show measurable results. Experience balancing brand and performance: Understand the tension between storytelling and optimisation. Operational excellence at pace: Create content at volume without sacrificing quality and have built or improved content workflows. Data‑informed mindset: Analyse performance metrics and iterate based on insights. Curiosity about AI/GEO: Excited about how LLMs are changing content discovery; want to experiment with AI‑powered workflows. Languages: Fluent in French and English (mandatory). For this role we're looking for a B level on our grid. Nice‑to‑Have Multi‑market/localisation experience in European scale‑ups. Spanish or Dutch proficiency. Experience in regulated industries (fintech, healthtech, insurtech) where creativity must stay within constraints. Experience working closely with Growth Marketing, Demand Gen, or Product Marketing teams. Previous use of AI agents or content automation tools (Dust, Claude, GPT). Interest in health, insurance, or wellness topics (previous knowledge is a strong bonus). ⭐ Perks & Benefits ⭐ Fair rewards – Generous equity packages complement your base salary, for permanent contracts only. Flexible Office – Amazing office space at our Paris HQ, sponsored co‑working hubs or a full‑remote experience with home‑office equipment sponsorship. All the tools you need – Top‑of‑the‑range equipment: MacBook Pro, keyboard, laptop stand, monitor, and Bose noise‑canceling headphones. Flexible vacation policy and flexible working hours – Organise your time as you wish. Delightful healthcare insurance – 100% of the contribution covered by Alan for you and your family, for permanent contracts only. Transport – Country‑specific commuter benefits. Learning & Training opportunities – Highly flexible training policy, free books and budget to attend and speak at conferences. Parental leave – Extended parental leave for all new parents, for permanent contracts only. ⭐ Important note: we hire people, not roles. ⭐ After reading this job description, if you feel like you don't have all the necessary prerequisites but it matches where you are now or what you'd like to grow into, we encourage you to apply All, no matter how under‑represented, should feel free to apply. If you identify yourself as a woman: Did you know that research shows women often apply only when meeting 100% of requirements? Remember, this is just a guide, not a checklist. We'll be thrilled to receive your application Check out our About Alan and Career pages, as well as our Medium, blog and Glassdoor page for more info. #J-18808-Ljbffr