Customer Marketing
il y a 3 jours
At Zoho, our customers are our most powerful growth engine. We’re looking for a Customer Marketing Specialist to help us turn everyday success stories into business opportunities. Sitting at the intersection of content, relationships, and insights, this role is about creating strong connections with existing customers, amplifying their voices, and identifying ways to grow our mutual value.
You’ll work cross-functionally with the French sales and marketing teams, global product marketing, and partner managers — and be the local voice of our customer in France. This role is ideal for someone who loves speaking with people, is comfortable engaging with C-level executives, and is excited to work in a collaborative, fast-paced, B2B environment.
**_
Key Responsibilities_**Identify and collaborate with satisfied customers to produce compelling case studies and testimonials (written, video, or live)Manage the production process end-to-end, ensuring quality, alignment with brand tone, and strategic value for sales/marketingSupport the sales team by identifying upsell/cross-sell opportunities based on product usage and feedbackWork with Customer Success and Account Management to retain existing clients and expand product adoptionHelp build targeted campaigns and messaging to nurture existing relationshipsPlan and execute webinars, round tables, meetups and participation in user events like ZoholicsEnsure high-quality content, a positive customer experience, and actionable insights from each eventLaunch and manage ambassador initiatives with key users willing to actively represent ZohoSupport the creation of a local Customer Advisory BoardFacilitate customer forums, newsletters, AMA sessions, and community feedback loopsConduct customer research such as churn analysis, satisfaction surveys, or segment deep-divesTranslate insights into actions and content (playbooks, success frameworks, tailored messaging)Maintain and enrich CRM records to support personalization and targetingBe a strategic partner to Sales, Product Marketing, and Support — helping connect marketing insights with real business outcomesContribute to broader European marketing projects when relevant (brand content, regional events, partner initiatives)
**Requirements**:
- A **people person**: Easy-going, curious, and confident when speaking with all types of customers — from operational users to CEOs
- **2-4 years** of experience in customer marketing, content marketing, or lifecycle/community roles (ideally in SaaS or tech)Fluent in **French** and comfortable in **professional English** (spoken and written)-
Collaborative, autonomous, and highly organized — you’re comfortable driving projects from A to ZAble to interpret customer insights and turn them into actionFamiliar with CRM tools, basic analytics, and marketing automation platforms (Zoho CRM is a plus)Willing to travel across France for customer meetings, events, and video interviews (around 15% of the time)
**Benefits**:
- Permanent contract (CDI) with 4 month renewable trial period.Attractive and competitive salaryGood health insuranceThis is a full-time position with 35-hour working week (no RTT)25 vacation daysTickets restaurantsYou will start with an on-the-job training in a team with close guidance and mentoring.This job is based in Lille
Join us today and be part of a company that is revolutionising the way businesses operate. Together, let's shape the future of business software
Learn more about us, our customers, our story and our people.
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