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GTM Strategy Lead

il y a 2 semaines


Paris, France SalesCaptain Temps plein

OverviewJoin the GTM Revolution at SalesCaptain — Where B2B Growth HappensSince our beginnings in 2021, SalesCaptain has grown into a global force, working with fast-growing B2B brands, YC & Techstars startups, and Series B&C companies, helping them go to market using a predictable process.We are currently looking for a results-driven GTM Strategy Lead to manage the outbound strategy, and communications with our international clients. This is a full-time, remote position (working EU hours).ResponsibilitiesManage the Strategy and execution of Cold Email and LinkedIn Outreach campaigns for our international clientsCreate messaging for the Outbound campaigns using AI and in-depth audience researchBuild prospecting & list building workflows combining multiple data sources to help our Lead Generation team build high-intent prospect listsLeverage Clay for data scraping, AI, enrichment, and campaign orchestration to increase the ROI of GTM campaigns. (optional, but preferred)Evaluate campaign performance and recommend optimizations to help achieve our campaign KPIs and improve lead quantityIdentify, evaluate, and test new campaign angles and niches to increase positive repliesCommunicate with clients and create reports to showcase progress and resultsThe main KPIs for the rolePositive Replies (Weekly), Client Satisfaction (NPS), Client Retention (Quarterly), New Ideas proposed to Clients (Monthly), Cost Per Positive Reply (Monthly)Who you areAt least 1-2 years of relevant work experience in Marketing, Sales, or GTMExperience with LinkedIn Sales Navigator, Lemlist, Clay, Apollo, Hubspot , and the latest AI Sales toolsProven ability to write high-performing cold emailsAbility to build workflows using multiple data sources (e.g. Google Maps, Apify, Serper, LinkedIn Sales Navigator, etc.) and understanding of data scraping capabilitiesBeing well-versed in prompt engineering and AI modelsTech-savviness and a quick learner of new technologies and software (there is new software coming out every day, and we need you to stay on top of new products and trends)Experience in the Tech, SaaS, software industry, or in a high-growth start-upOpen to Sales Executives with relevant experienceBenefitsWe hope that you’re excited by all the possibilities that come with working at SalesCaptainIn addition to our unique structure that lets you own your work and choose where to focus, we also offer these fun perks and benefits :Ability to work remotely (no more commutes)Collaborative, friendly, and passionate teamPaid vacation, days off, and sick leavesExciting team-building activitiesFree books and Kindles to help you become a better marketer and personSpecialized training programs to become a Clay Expert and build your personal brand #J-18808-Ljbffr