Principal GenAI GTM Specialist, WWSO

Description

Are you a customer-obsessed builder with a passion for helping enterprises unlock transformative value from Generative AI? Do you combine deep technical proficiency in GenAI - foundation models, Amazon Bedrock, agentic architectures - with the business acumen to land AI transformation programmes tied to real customer outcomes? Do you thrive at the intersection of technology strategy and commercial execution? Join the EMEA Go-to-Market Specialist Team to lead the GenAI transformation agenda across one of AWS's highest-growth and most strategic domains.

The Worldwide Specialist Organization (WWSO) is part of AWS Sales, Marketing, and Global Services (SMGS). We work backwards from our customers' most complex and business-critical problems to build and execute go-to-market plans that turn AWS ideas into multi-billion-dollar businesses. WWSO teams include business development, specialist solutions architecture, and go-to-market.

This is a Principal-level GenAI GTM Specialist role responsible for driving enterprise Generative AI adoption across EMEA. Rather than owning a single service, you will own the cross-cutting GenAI transformation narrative - spanning Amazon Bedrock, agentic architectures, foundation model strategy, and emerging GenAI capabilities - and translate it into use-case-led motions that land measurable business outcomes in customers.

Key job responsibilities

• Own the EMEA GenAI GTM strategy end-to-end driving enterprise adoption of Amazon Bedrock and complementary GenAI services through use case led motions - define the narrative, identify high-impact use-case patterns.
• Land AI transformation in enterprises - develop and execute account-level GenAI strategies for priority industries, mapping business priorities to GenAI use cases, building transformation roadmaps, and guiding customers from proof-of-concept to production at scale.
• Operate at the CxO/VP and practitioner level - engage senior business leaders on AI strategy and value realisation while simultaneously working with developers, ML engineers, and architects on technical solution design and adoption patterns.
• Build and execute scaled GTM programmes - design motions including customer roundtables, GenAI workload assessments, use-case workshops, developer engagement, and regional campaigns that create demand and accelerate adoption.
• Thought Leadership - Create packaged deliverables (propensity models, use-case frameworks) and drive enablement that raises the bar across the EMEA field.
• Be the voice of EMEA customers to Product - synthesise regional customer requirements, competitive signals, and adoption blockers into actionable feedback that shapes Amazon Bedrock and GenAI service roadmaps.
• Influence Marketing - co-develop thought leadership, digital campaigns, and customer success stories that position AWS as the platform of choice for enterprise GenAI transformation.
• Drive cross-functional alignment across Specialist, Field, Partner, and Marketing teams to ensure consistent messaging and coordinated execution

What We're Looking For

• Deep technical proficiency in Generative AI: foundation models, agentic patterns, and the Amazon Bedrock ecosystem.
• Demonstrated ability to land AI/ML transformation programmes in enterprise customers - translating technology capability into business outcomes by use case.
• A blend of technical depth and commercial savvy - equally comfortable whiteboarding a Think Big architecture and presenting an AI strategy to a C-suite.
• Experience building and executing GTM strategies at scale in a fast-moving technology domain.
• Track record of operating as a thought leader and trusted advisor to senior customer stakeholders.
• Ability to thrive in a high-ambiguity, high-velocity environment and shape direction without waiting for permission
• Data-driven approach to prioritization - using pipeline data, propensity signals, and market intelligence to focus effort where it matters most
• Experience in enterprise technology sales, solutions architecture, or technical business development with a focus on AI/ML or cloud platforms
• Strong written and verbal communication - able to author SLT-level narratives, field-facing plays, and customer-facing positioning with equal fluency

A day in the life

You will lead the go-to-market strategy for one of the most exciting and high-growth domains in cloud. No two days are the same. You might start your morning on a deep-dive with a