Global Brand Digital Projects

Join to apply for the Global Brand Digital Projects & Activations Senior Manager role at Lacoste. Overview The Global Brand Digital Projects & Activations Senior Manager will lead Lacoste’s brand expression across all direct‑to‑consumer digital touchpoints (Digital Flagships, Marketplaces, and Mobile App), ensuring a seamless and premium 360° brand experience aligned with Lacoste’s image and business ambitions. This is a hybrid role combining strategic leadership and hands‑on execution (≈75% operational, 25% management). The position is central to building a differentiating, engaging, and consistent experience across global digital platforms. Key Responsibilities Lead Digital Branding Project Perimeter: define and drive the global digital branding vision for Lacoste’s D2C ecosystem, ensure consistency of brand experience across all digital channels, translate brand strategy into high‑impact digital storytelling and user journeys, elevate digital expression while balancing image and commercial performance, act as key connector between Brand and Business priorities, monitor trends and consumer behaviors to propose future‑proof, innovative brand experiences. Lead Activity Plan and Execution: supervise activity marketing plan calendar, define digital XP across platform, drive creative consistency and experiential excellence on DF, App and marketplaces, co‑lead toolkit development and guidelines creation for markets, challenge process and work closely with transversal teams to ensure respect of deadlines, proper alignment and feasibility. 360° Brand Activation Consistency: support customer journey consistency for all global brand activations, control quality of execution aligning digital orchestration, e‑commerce best practices, look & feel, and storytelling, act as gatekeeper for brand image within the digital experience scope, co‑construct with Mobile App Manager most engaging and relevant app animations and exclusives, be branding digital experience referent in cross‑functional meetings, contribute to definition and prioritization of features and enhancements, work with product teams to align technical roadmaps, participate in UX evolution workshops, identify new functionalities and modules, push for brand‑focused innovations and premium UX features. Performance Monitoring & Optimization: define and monitor KPIs to evaluate the impact of branding activations across D2C touchpoints, analyze post‑campaign performance, extract insights, support internal reporting, benchmark against competitors and industry leaders. Management: manage and develop a team of 2 managers (+ 2 interns), 1 Digital Branding Project Manager and 1 Global Mobile App Manager. Education & Experience Master’s degree in marketing, digital, business, or related fields. 6–8 years of experience in digital branding, D2C content execution, or e‑commerce marketing. Solid background in 360° digital project management, with global scope and multi‑stakeholder environments. Proven ability to lead teams and cross‑functional collaboration. Experience in fashion, lifestyle, beauty or retail industries is a strong plus. Familiarity with Salesforce Commerce Cloud is appreciated. Skills Strong understanding of e‑commerce platforms, brand storytelling and UX best practices. Data‑driven and results‑oriented, with a strong sense of visual identity and brand standards. Excellent project management, organization, and problem‑solving skills. Fluent in English (spoken and written). Advanced command of project monitoring tools and data dashboards. Mindset & Soft Skills Brand‑driven and business‑aware. Curious, creative, forward‑thinking. Collaborative, structured, and reliable. Comfortable in a fast‑paced, matrixed, international environment. Leadership by influence, with a strong team spirit and sense of ownership. Seniority Level Mid‑Senior level Employment Type Full‑time Job Function Marketing and Project Management Industries Retail Apparel and Fashion #J-18808-Ljbffr