Global Brand

Global Brand & Marketing Manager **Paris, France** **Meetic - Marketing /** **Full-Time /** **Hybrid** APPLY FOR THIS JOB **Meetic** is the European leader in dating services operating across 21 countries. - As the source of more than 8 million couples, Meetic works to create the best user experience whether online, mobile or at the many events organized every week across Europe. A company focusing on a human philosophy, supported by the strength of an international group, our teams develop products with a strong social impact. - In recent years, Meetic has placed people and sustainability at the center of its focus through concrete actions: such as a green IT approach (reduction of servers, web eco-design, zero plastic...), friendly work environment, emergency leaves, WFH policy, work-life balance etc Reporting to the CMO Europe, your main mission is to assist her in defining the global brand strategy and overseeing its implementation across a portfolio of brands. The major challenge is to build and strengthen the brands across Europe and lead their deployment in the US, maximizing their impact on business development. **If you are familiar with the following missions**: - ** Great understanding of consumers and business challenges, knowing how to translate them into operational recommendations**: - Understand, analyze and synthesize consumer insights and data: from quanti/quali studies to performance indicators (acquisition, products & analytics, etc.). - Know how to strike the right balance between "brand" vision and "performance": understand the challenges of offline and online acquisition. - Acquire a good knowledge of the different European and US markets in terms of competition, communications, products, etc..., so as to be able to constructively challenge recommendations. - ** Brand Management**: - Reflection on the positioning of the brand portfolio and their respective territories of communication. - Update brand book + work on messaging in collaboration with the Global Communication Manager. - Collaborate with Product teams (Design, CRM, UX) on consistency vs. brand positioning. - ** Development of European communication strategies**: - Develop briefs for the annual communications campaign after gathering insights from business lines. - Supply advertising material for Europe and the US and oversee local adaptations for all touchpoints (TV, radio, online video, OOH, press, digital, SoMe, PR, CRM, landing pages etc...). - Monitor and continuously improve the effectiveness and profitability of campaigns in collaboration with the Business teams. - Contribute to the development of the Content strategy in Europe and supervise its implementation in collaboration with the Content, Design & Brand Studio Manager. - Manage the advertising agency: challenge it while working collaboratively. - ** International coordination and management**: - Lead on several brands in the international portfolio (US mainly). - Directly manage a Digital Brand Manager - Ensure consistency of communication at different consumer touchpoints (message, visuals, copywriting) in close collaboration with team members. - Monitor and manage marketing budgets dedicated to the creation of advertising media - Coordinate rights monitoring **Qualifications**: - Business-oriented with a strategic vision, you're passionate about brand positioning and creative. - A good listener, with influential leadership and excellent cross-functional management skills at an international level, you create bonds of trust and transparency with both internal and external contacts. - Education/qualifications: BAC+5 from a business school or university. - Experience: +8 years working in a similar position in B to C with strong brands, in an international group. Knowledge of the US market is a strong asset. - Business/technical skills: analytical & synthetic mind, marketing strategy, brand positioning, creative sensitivity, advertising (production and adaptation), excellent project management skills, international coordination. - Soft skills: good interpersonal and communication skills, adaptability to different people, leadership, team spirit. Ability to assert oneself while listening. - Proactive in giving recommendations. - Additional information: multicultural, matrix and complex environment, fluent English required. **What we offer**: - Operate in an international and multicultural environment - A gorgeous working environment in the heart of Paris, spacious and modern office, rooftop, close to transport and amenities - Many quality moments of sharing: office activities, summer party, team buildings - Competitive package in line with the market - Enjoy work-life balance - Edenred lunch vouchers - Classpass gym discounts - Premium healthcare coverage with WTW - Use our products free of charge **Hiring Process**: - A first Zoom conversation with Guillaume (30/45 min) - A meeting with Céline, Chief Marketing Officer (60min onsite) - An inter