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Segment Owner
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Alan’s vision is to make prevention the new norm of care for all. Our mission is to help people live in good health to 100 while helping employers feel proud, turning health benefits from a cost centre into their most valuable investment. We’re building a vertically integrated health partner that seamlessly unites insurance and smart healthcare delivery into one system. Segment Owner Role Our self‑serve business is a strategic acquisition channel and serves small companies, freelancers and retirees. Self‑serve segment owners are accountable for one of the segments. This is a highly strategic role, responsible for defining and executing the complete go‑to‑market strategy for the segment. Responsibilities Strategic planning & execution Segment strategy: identify growth bottlenecks and new market opportunities, identify priority areas for both short‑term (weekly/monthly/quarterly) and long‑term (2‑3 year) horizons. Target setting: set bottom‑up targets. Performance monitoring: deliver weekly segment performance updates including target achievement, ARR, churn and gross profit metrics. Product marketing & channel enablement Market intelligence: provide deep insights on customer personas, market dynamics, pain points and customer needs. Maintain a continuous customer pulse through regular customer interviews and Sales call reviews to inform hypotheses and prioritization. Value proposition: craft a differentiated positioning and competitive advantages to accelerate customer acquisition. Proactively empower channel owners across paid advertising, SEO, partnerships and referral programs. Evaluate and provide feedback on channel proposals and initiatives. Act as an accelerator for channel owners, providing rapid deep‑dive support (e.g., SEA optimization, conversion analysis) and building & deploying segment‑specific assets (email campaigns, landing pages, lead magnets). Product & Data Surface segment‑specific feature requirements and tracking/analytics needs. Continuously improve performance dashboards, leveraging AI & Data team assistance. Contribute to cross‑functional topics (e.g., legal setup considerations, guarantee/renewal inputs) and partner with business stakeholders to ensure segment profitability. Qualifications At least 5 years of experience in product marketing. Experience in strategic business development and/or go‑to‑market is a plus. Full French and English fluency (written and spoken). Strong analytical skills. Comfortable building dashboards and using AI assistants for data analysis. Entrepreneurial & growth mindset: self‑starter who thrives in a fast‑moving environment. Exposure to pricing/packaging and unit economics; ability to reason about profitability. Collaborative and able to influence cross‑functional teams. Experience working with small business and individual customer segments is a plus. Perks & Benefits Fair rewards. Generous equity packages complement your base salary, for permanent contracts only. Flexible office. Amazing office space at our HQ, sponsored co‑working hubs or a full‑remote experience with home office equipment sponsorship, we want you to live where you’re the happiest. All the tools you need. Top‑of‑the‑range equipment: MacBook Pro, keyboard, laptop stand, monitor, and Bose noise‑canceling headphones. Flexible vacation policy and flexible working hours. Organize your time as you wish. Delightful healthcare insurance: Extremely comprehensive health insurance – 100 % for you and your children, 90‑100 % for partners depending on your country (permanent contracts only). Transport. Country‑specific commuter benefits. Learning & training opportunities. Highly flexible training policy, free books and budget to attend and speak at conferences if the opportunity arises. Personal growth through coaching. At Alan, coaching isn't just a perk – it's core to who we are. Every Alaner is paired with a dedicated coach from day one, who helps maximize your impact, nurture engagement, and navigate Alan’s values to develop your full potential. Learn more about our coaching culture. Parental leave. Extended parental leave for all new parents, for permanent contracts only. Important note: we hire people, not roles. If you’re excited about this opportunity but don’t check every box, we’d love to hear from you. Everyone, no matter how underrepresented, should feel free to apply as it can only bring learnings or success. #J-18808-Ljbffr
