Senior Brand Manager
il y a 4 semaines
Born in 2021 from the desire to make cities less polluted and quieter, Electra is helping to shift usage towards electric mobility by tackling the main barrier: charging.
Electra is constantly innovating to make electric vehicle charging easier, with a network of fast charging stations (20 minutes on average) and a maximally simplified user experience.
Based in Paris, Lyon, Bordeaux, Nantes, Brussels, Madrid, Zurich, Vienna, Munich, Milan and Amsterdam, Electra's teams aim to deploy a network of 15,000 fast charging points by 2030, proud to contribute to the energy transition in Europe.
In 3 years, we have:
- Deployed 300 stations and over 1700 fast-charging points
- Secured thousands of stations to establish Electra as a leader in the European market
- Opened several offices in France and Europe
- Raised over €750 million in equity and debt financing from renowned investors and institutions
- Joined the French Tech Next 40 and won the European Scale-up of the Year 2024 award
- Assembled a team of over 220 talents… and this is just the beginning
As a Senior Brand Manager at Electra, you will be responsible for defining and implementing our brand strategy to enhance market positioning and ensure strong brand awareness in the rapidly growing EV market. You will manage large-scale campaigns—including offline and online channels—requiring expertise in media planning and buying.
Your Responsibilities
- Brand Communication & Strategy:
- Develop and implement a robust brand communication strategy, ensuring consistent messaging across all channels, from digital platforms to traditional media.
- Lead creative brainstorming sessions, working closely with designers and external agencies to craft engaging narratives that reflect Electra’s brand positioning.
- Design campaigns that resonate with B2C audiences, using storytelling to communicate the value of Electra’s charging solutions.
- Campaign Management & Media Buying:
- Plan, manage, and execute large-scale, multi-channel brand campaigns, including digital, TV, radio, OOH, print, and social media.
- Work with external agencies to develop creative assets and ensure they reflect Electra's brand values and objectives.
- Content Creation & Storytelling:
- Craft compelling narratives and messaging that resonate with diverse target audiences, from consumers to business partners.
- Oversee the production of content (videos, graphics, social media posts, etc.) that communicates the value of Electra’s offerings and strengthens brand loyalty.
- Stay ahead of market trends and proactively explore new ways to enhance Electra’s visibility in a competitive industry.
- Brand Performance & Analytics:
- Track and analyze brand performance and brand awareness (for example via brand tracker).
- Monitor and report on the effectiveness of campaigns, making recommendations for improvement.
- Manage brand budget and ensure cost-effective use of resources for maximum impact.
- Bachelor’s degree in Marketing, Communications, or a related field.
- 5+ years of experience in brand management, with a strong focus on large-scale campaign management and media buying (TV, radio, digital).
- Proven experience managing multi-channel campaigns.
- Creative thinker with a passion for storytelling and brand-building.
- Strong project management skills, with the ability to manage multiple stakeholders and timelines.
- Excellent communication and collaboration skills, with fluency in French and English.
- An attractive fixed + variable package (evaluated and paid quarterly) + BSPCE
- Modern offices in the 2nd arrondissement of Paris
- 2 remote working days per week
- Alan health insurance (50% covered by Electra)
- Meal vouchers (Swile Card: €10/day, 50% covered)
- 25 days of paid leave + 12 RTT days
- Collective agreement (SYNTEC: vacation bonus, exceptional leave days…)
- A quarterly event with the entire Electra team
- CSE platform with many benefits (culture, sports…)
- A great professional challenge in a fast-growing scale-up
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