Cdi - Global Senior Brand Manager - Equity (H/F)
Il y a 7 mois
About the job
Danone does not seek to be the best company in the world, but better for the world That’s why our 26 brands in France are B Corp TM certified. *
B Corp is the compass of our CSR strategy This certification allows us to challenge ourselves in order to continuously improve and measure our social and environmental performance.
We are looking for a Global Senior brand Manager to join our Global Yopro team. This CDI will take place in Paris (75) in our Global Headquarters.
As a Global Senior Brand Manager, you will act as a strategic marketer for the fastest growing dairy brand - with key objectives of building the brand equity through best in class communication and activation
Your main responsibilities will be to:
- Help lead the Equity and Activation vision for the brand [Scope includes but is not restricted to: Comms, PR/Influence, Experiential, Design, Social, Digital, Partnerships]
- Ensure the global vision is executed consistently and with excellence across the GEOs
- Be accountable for the Brand’s website and Digital Asset Management platform (responsibility under expert teams, agencies)
- Coordinate the internal support teams: Integrated Brand Communication (IBC), Team Flow (dedicated Media structure within Wavemaker), D-Studio (in-house Content studios)
- Support the annual Brand Plan
- Act as key point-of-contact for the Regional and Local teams around Equity and Activation
- Support for the Geo expansion across key geos
You'll be in close contact with the local brand managers of your brand from all over the world, but also many cross-functional global and regional teams, Agency partners (BETC/HAVAS, Team Flow, D-Studio etc), Internal and external experts, Internal marketing teams across categories
Our employer commitments:
- The guarantee of a relevant, competitive and scalable compensation package, through external benchmark and internal equity. It consists among other things of a fixed salary, an yearly bonus, gain sharing, and a Danone share.
- Flexibility of work and workplaces, such as weekly homeworking
- Skills development for all, thanks to our Danone Academy France and through a year-round managerial conversation cycle.
- The possibility to use up to 3 days a year of volunteering through the platform Vendredi
- Parenting policy benefits, such as extended Parental Leave (14 additional maternity/paternity days covered), or the ability to convert some earnings into time off
- Other benefits include a complementary pension scheme, health care plan, CSE, 100% of the Navigo pass covered,
About you
- With an Master's degree in a related field, you must have over 6 years of successful experience in brand and Product Marketing with a strong focus on equity, ideally withing the food or FMCG industry
- You must have at least one experience in a Global environment
- Passion for brand strategy strategy and storytelling, along with strong consumer and market understanding
- An interest and trained eye for creativity, communication and design (ie packaging) is important
- Can deal with complex decision-making processes, with multiple stakeholders (different cultural background & seniority levels)
- Creative, detail oriented, you strive for excellence in execution
- Team-player, able to build trusted relationships across functions, countries and levels of seniority very quickly
- Strong communication, presentation, and influencing skills
- Complete fluency in English will be essential to communicate with the rest of the team
We have also chosen to remove inclusive writing from our job offers because its complexity penalizes people with cognitive disabilities, including dyslexia, dysphasia, or apraxia.
- All nominations will be considered regardless of origin, background, religion, sex, sexual orientation, gender identity, disability
About us
One Planet, One Health - BY YOU
Our four core values "HOPE": HUMANISM, OPENNESS, CLOSENESS and ENTHUSIASM serve as our compass.
Every day, you will make decisions that impact our economic and societal performance, as well as our ability to achieve our ambitions.
At Danone, you can just be yourself. We are convinced that it is up to YOU to define how you work, develop and progress.
With us, you will work in a challenging, authentic, and caring environment.
You want to take action to bring health through food to as many people as possible? Join us
LI-FR
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