Digital Strategy Manager

You may choose to display a cookie banner on the external site. You must specify the message in the cookie banner and may add a link to a relevant policy. If you are unfamiliar with these requirements, please seek the advice of legal counsel.## ## **Job Description****ABOUT THE ROLE :**We are searching for a Digital Strategy Manager who is a true digital native with a conversion-obsessed and execution-focused approach, ideally gained in a high-traffic pure-player environment.You are the crucial link between strategy and delivery, owning the performance of our core digital platforms. We need a hands-on leader who can move quickly from deep data analysis to tactical execution, driving measurable business impact.**MAJOR AREAS OF ACCOUNTABILITY**You will be the driving force behind our digital performance, responsible for three main areas: Strategy & Analysis, Roadmap Ownership, and Project Delivery.****1. Strategy, Analysis, & Business Impact***** Conversion on our digital platforms: Own the performance and execution of high-impact digital initiatives specifically focused on improving website conversion and UX.* Analysis & Insights: Conduct proactive deep-dive analysis on website behavior and conversion funnels to identify opportunities and gaps.* Expertise and hands-on proficiency with Google Analytics (GA4) and Contentsquare (or equivalent).* Measurement: Own the tracking and post-launch analysis (KPIs, adoption, impact) for all new features.* Business Case Development: Create clear, data-driven business cases, defining ROI, measurable targets, feasibility, and resource needs to justify investment.****2. Roadmap & Stakeholder Management***** Translate insights, benchmarks, and stakeholder feedback into precise, actionable business requirements ("the What and Why") for the Product/IT team.* Lead the preparation and finalization of the digital roadmap, gathering all business needs and prioritizing initiatives based strictly on quantifiable business impact.* Act as the central point of contact, ensuring alignment across all business stakeholders and transparently communicating progress, decisions, and KPIs.****3. Hands-on Project Delivery***** Work in close partnership with Product and IT teams to ensure the timely, high-quality execution and delivery of all roadmap items (both strategic and BAU).* Proactively track progress, anticipate and raise risks, and intervene to remove roadblocks and adjust plans to maintain delivery momentum.**QUALIFICATIONS*** 5+ years of hands-on experience in a Digital Strategy, Digital Project/Product Management or Growth/Conversion role.* Proven track record working within a pure-player, e-commerce, or digitally mature company.* Analytical proficiency (GA4, Contentsquare) and practical experience working within an Agile/Scrum framework.* Education: Master’s Degree (Business, Engineering, Marketing, etc.).* Language: Fluent in both English and French is mandatory.****## ****Your Strengths for Success***** Deep Analytical Ability: Dissects data to find the "needle in the haystack" that drives value.* Bias for Action: Proactive, takes ownership and is “hands-on”, and removes roadblocks without waiting for direction.* Exceptional Clarity: Communication is sharp, unambiguous, and effectively builds consensus and alignment.* A dynamic team passionate about digital innovation and performance.* A role with real impact on our digital channels and user experience.* A collaborative, international environment with modern offices in Paris 17. Opportunities to grow, innovate, and drive meaningful digital improvements.**Europcar Mobility Group**A Europcar Mobility Group é uma empresa global de mobilidade, com 75 anos de experiência em serviços de mobilidade e uma posição de liderança na Europa. “Ajudamos a mudar a forma como se desloca” é o que defendemos e nos une.Oferecemos aos particulares e às empresas uma vasta gama de serviços de aluguer de automóveis e carrinhas, seja por algumas horas, alguns dias, uma semana, um mês ou mais, a pedido ou por subscrição, contando com uma frota de mais de 250.000 veículos, equipados com os mais recentes motores, incluindo uma percentagem crescente de veículos eléctricos.As nossas marcas respondem a necessidades, casos de utilização e expectativas diferenciadas: Europcar - líder mundial no aluguer de automóveis e veículos comerciais ligeiros, com um posicionamento premium, Goldcar - líder na prestação de serviços de aluguer de automóveis de baixo custo na Europa, e Fox-Rent-A-Car, um dos principais intervenientes no mercado de aluguer de automóveis nos EUA, com um posicionamento “value for money”. A satisfação dos clientes está no centro da ambição do Grupo e dos nossos mais de 8.000 colaboradores, em todos os locais onde apresentamos as nossas soluções de mobilidade, graças a uma forte rede em mais de 130 países.Mais informações em: #J-18808-Ljbffr