Brand Ambassador American Whiskey

About Brown-Forman

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Meaningful Work From Day One

The Brand Ambassador role is a full-time position dedicated to building brand equity, providing education, and supporting our brand and business strategy in France and sometimes in Belux. Guided by our core mission to Educate, Engage, and Inspire, this role focuses on forming authentic, long‑lasting relationships with influential bartenders, the trade, and our internal teams. You will act as the ultimate translator between marketing strategies and the realities of the on‑trade.

What You Can Expect

Brand & Category Education and Training

• Deliver impactful trainings that build confidence, pride and capability behind the bar
• Support bartenders with tools and stories
• Represent our American Whiskeys portfolio as a trusted, modern and culturally fluent partner to the trade, PR, journalists and influencers

Internal

• Train and ignite passion within our internal teams, with a major focus on sales department, turning them into our primary brand advocates
• Support Sales team empowerment to improve sales capabilities by providing essential resources and compelling narratives

Relationship Building & Commercial Integration

• Authentic Relationship Building: Cultivate trusted, long‑term partnerships with hospitality professionals, key bartenders, and venue owners, acting as a dedicated advocate for both our brands and our trade partners
• Collaboration: Serve as the link between our sales, marketing, and on‑trade teams, seamlessly translating exciting brand campaigns into actionable, field‑ready initiatives that drive visibility
• Commercial Acumen: Leverage your deep understanding of the hospitality business to design creative, scalable brand activations. You will combine market insights with a commercial mindset to ensure your ideas deliver mutual value and support business growth
• Impact‑Driven Execution: Drive meaningful business results by connecting your daily field engagements to clear commercial outcomes, such as securing high‑profile menu placements, increasing brand adoption, and expanding our footprint across key venues
• Premium Retail Development: Expand our brands footprint beyond the on‑trade by building strong, consultative partnerships with high‑end independent liquor stores (cavistes) and premium retail specialists to actively drive the growth and visibility of our Super Premium+ (SP+) portfolio

Transformational Experiences

• Move past traditional product feature presentations to create emotional connections and transformational experiences for the bartender community
• Trendsetting: Bring an aspirational and creative approach to the market, acting as a trendsetter outside of standard masterclass formats
• Activating Natural Influencers: Build connections with natural influencers and key figures in the entertainment and cocktail industry to ensure our portfolio remains top‑of‑mind

What You Bring to the Table

Required Experience

• Professional Background: Strong bar credibility and a mixology background are essential, with a deep, authentic understanding of the French cocktail scene
• Deep Category Expertise: A comprehensive understanding of the spirits industry, with a strong focus on American Whiskeys. This encompasses technical knowledge of production processes, distillation, maturation, enabling you to speak with genuine authority and credibility to both novices and seasoned industry experts
• Language: Fluent French; Advanced English (written and spoken) is required
• Hospitality‑First Mindset: A genuine passion for the hospitality industry, coupled with a customer‑centric approach that places the needs and goals of our trade partners and consumers at the heart of everything you do
• Entrepreneurial Drive: A highly proactive, self‑starter mentality supported by strong organizational skills. You are capable of navigating a corporate environment and actively contributing to strategic brand planning
• Compelling Communication: Exceptional presentation and public speaking skills, possessing the unique ability to weave captivating brand stories that inspire audiences
• Cross‑Functional Collaboration: Strong i