Growth Content Specialist

Growth Content Specialist (SEO/GEO) – Alan’s Growth team Your Mission Build and scale the content engine that makes organic search Alan’s #1 acquisition channel across France, Belgium, Spain, and Canada. You’ll work with a GEO/SEO Growth Marketer and the Growth team to turn content into traffic growth and measurable business impact, while overseeing content quality and tone of voice across multiple markets. Key Missions Include Own and execute Alan’s content calendar across formats: blog posts, in‑depth guides, landing pages Cover topics that matter to members: wellness at work, preventive health advice, navigating insurance complexity Ship high‑quality work at pace while maintaining Alan’s distinctive brand voice Drive Measurable Business Impact Create content that generates awareness (brand & non‑brand traffic), conversions, and positions Alan as a category leader in health insurance Ensure brand coherence as we scale from content execution to strategic narrative ownership Expand and Localize Content Across Markets Adapt Alan’s content framework for Spain, Belgium, and Canada – respecting local regulations, cultural nuances, and member expectations Build repeatable localization processes to avoid bottlenecks and quality loss Work with local market teams to ensure content is accurate, compliant, and resonates Leverage AI to Work Smarter Build custom AI agents to automate research, drafts, and optimization Optimize for AI search (ChatGPT, Perplexity), not just Google Test workflows that let you deliver quality content consistently What Makes This Role Exciting Shape the future of organic growth at Alan: from reactive execution to proactive, data‑driven strategy Work at the intersection of content, AI, and health innovation: experiment with cutting‑edge tools and define AI‑assisted content production at scale Multi‑market impact from day one: influence expansion across France, Belgium, Spain, and Canada Join a fast‑growing team: collaborate with Marketers, Designers, Engineers High autonomy and ownership: build systems, make strategic decisions, execute without hand‑holding Mission‑driven impact: help people understand and access better health insurance Level up your skills: trained on AI agent creation, SEO automation, becoming an AI‑native content operator Qualifications 2–3 years of content/copywriting experience, with at least 1–2 years in a high‑growth tech or scale‑up environment Exceptional writing craft across blogs, guides, landing pages SEO fundamentals: keyword research, semantic analysis, optimization tools (SEMrush, Google Search Console, CMS) Track record of measurable impact owning a content channel Experience balancing brand and performance Operational excellence at pace: build or improve content workflows Data‑informed mindset: analyze metrics, iterate based on insights Curiosity about AI/GEO: enthusiasm for LLMs (ChatGPT, Perplexity) and AI‑powered workflows Languages: fluent French and English (mandatory) Nice‑to‑Have Multi‑market/localization experience in European scale‑ups Spanish or Dutch proficiency Experience in regulated industries (fintech, healthtech, insurtech) Experience working closely with Growth Marketing, Demand Gen, or Product Marketing teams Previous use of AI agents or content automation tools (Dust, Claude, GPT) Interest in health, insurance, or wellness topics Perks & Benefits Fair rewards – generous equity packages complement your base salary (permanent contracts only) Flexible Office – remote or Paris HQ with co‑working hubs; home‑office equipment sponsorship All the tools you need – MacBook Pro, keyboard, laptop stand, monitor, Bose headphones Flexible vacation policy & working hours Delightful healthcare insurance – 100% contribution covered for you and family (permanent contracts only) Transport – country‑specific commuter benefits Learning & training – flexible training policy, free books, conference budget Parental leave – extended parental leave for all new parents (permanent contracts only) Important Note We hire people, not roles. If you feel like you don’t meet all prerequisites but the role resonates with your growth goals, we encourage you to apply. All candidates, especially underrepresented groups, are welcome to apply. #J-18808-Ljbffr