PRADA - CRM SPECIALIST H / F

il y a 2 jours


Paris, France Prada Group Temps plein

Prada Group - CRM Specialist (H/F) Founded in 1913, the Prada Group is a worldwide luxury leader with brands including PRADA, Miu Miu, Versace, Church’s, Car Shoe and Luna Rossa. The role is based in Paris, Île‑de‑France, France. Job Purpose The CRM Specialist supports the Regional CRM & Client Development Director in developing and executing CRM programs and clienteling initiatives to increase loyalty, engagement, and spend across Prada and Miu Miu clients. The role turns client data into actionable insights to support commercial performance and long‑term client value. Key Responsibilities Client Intelligence & Data Insights Deliver CRM analyses and client insights to support acquisition, retention, reactivation, and VIC strategies. Analyze client behavior, purchasing patterns, and engagement to identify growth opportunities. Produce recurring and ad‑hoc reports, business reviews, and KPI dashboards (sell‑out, retention, clienteling, data quality). Translate complex data into clear insights and business recommendations for regional and HQ teams. Clienteling & Digital Tools Design and deploy data‑driven clienteling initiatives with clear targets and performance KPIs. Define client segmentation and target lists to support store appointments, revenues, and loyalty. Support boutiques in the adoption and optimal use of CRM and clienteling tools. Partner with HQ teams to enhance CRM and clienteling platforms through user feedback and insights. Client Development & Events Identify high‑potential and VIC clients and support personalized cultivation strategies. Support Events & VIC teams on targeting, attendance tracking, and post‑event analysis. Track performance and ROI of loyalty, gifting, and client development initiatives. Client‑Centric Culture & Data Mindset Act as a CRM ambassador, promoting a client‑centric and data‑driven approach. Support stores on CRM KPIs, data quality, contactability, and best practices. Monitor CRM data quality and usage of digital retail tools. Knowledge & Skills Analytical & Technical Strong analytical mindset with advanced Excel skills; SQL and data visualization tools (Power BI, Tableau) are a plus. Experience with CRM systems (Salesforce, Cegid, SAP or equivalent) and clienteling tools. Solid understanding of customer segmentation, lifecycle management, and retention metrics. Business & CRM Expertise Strong interest in CRM, client intelligence, and client development, ideally in luxury or premium retail. Ability to translate data insights into actionable commercial recommendations. Soft Skills Structured, detail‑oriented, and accountable, with strong communication skills. Curious, proactive, and comfortable working cross‑functionally in a fast‑paced luxury environment. Education Bachelor’s or Master’s degree in Business, Marketing, Data Analytics, or related field. First experience in CRM, data analysis, or client intelligence; luxury or premium retail experience is a plus. Seniority Level: Associate Employment Type: Full‑time Industry: Retail Luxury Goods and Jewelry For applications, contact stephanie.morel@prada.com. Referrals increase your chances of interviewing at Prada Group by 2x. #J-18808-Ljbffr



  • Paris, France Prada Temps plein

    Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Versace, Church’s, Car Shoe and Luna Rossa brands, and has employees of over 100 nationalities. JOB PURPOSE The CRM Specialist supports...


  • Paris, Île-de-France Prada Temps plein

    Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Versace, Church's, Car Shoe and Luna Rossa brands, and has employees of over 100 nationalities.*JOB PURPOSE*The CRM Specialist supports...


  • Paris, Île-de-France Prada Group Temps plein

    Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Versace, Church's, Car Shoe and Luna Rossa brands, and has employees of over 100 nationalities. JOB PURPOSEThe CRM Specialist supports...


  • Paris, Île-de-France Prada Group Temps plein

    Job description:Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Versace, Church's, Car Shoe and Luna Rossa brands, and has employees of over 100 nationalities.JOB PURPOSEThe CRM...


  • Paris, Île-de-France Prada Temps plein

    Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Versace, Church's, Car Shoe and Luna Rossa brands, and has employees of over 100 nationalities.Job PurposeThe CRM Instore Manager...


  • Paris, France Prada Temps plein

    Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Versace, Church’s, Car Shoe and Luna Rossa brands, and has employees of over 100 nationalities. JOB PURPOSE The CRM Instore Manager...


  • Paris, Île-de-France Prada Group Temps plein

    Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Versace, Church's, Car Shoe and Luna Rossa brands, and has employees of over 100 nationalities.JOB PURPOSE :The CRM Instore Manager...


  • Paris, Île-de-France Prada Group Temps plein

    Job description:Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Versace, Church's, Car Shoe and Luna Rossa brands, and has employees of over 100 nationalities.JOB PURPOSE :The CRM...


  • Paris, France Prada Temps plein

    LUXURY OF RETAIL est la **filiale Retail du Groupe L’Oréal.** L’entreprise a été créée en 2016 et compte aujourd'hui plus de 400 expert(e)s de la beauté et de la vente réparti(e)s dans **trois circuits de distribution**: - Le circuit "Parfumerie" avec un réseau d'animateurs.trices commerciaux.les représentant les marques : Lancôme, YSL, Helena...


  • Paris, France Prada Temps plein

    Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. Our Iconic Brands include PRADA, Miu Miu, Church’s, Car Shoe and Pasticceria Marchesi and we are currently operating in more than 45 Countries, embracing employees of more than 100 nationalities. - Joining our Company means working in a...