Creative Strategist

We're seeking an exceptional Creative Strategist with a strong copywriting background to join our growing Performance Marketing team. This is a senior-level position for a seasoned professional who can drive results through data-driven creative strategy and compelling copy.Full-time, fully remote contractor positionB2C performance marketing experience requiredMust be available during EU hours (GMT)What You'll DoAs our Creative Strategist, you'll lead the development of high-performing ad campaigns that drive conversions and ROI. Your primary focus will be on digital media advertising, combining strategic thinking with expert copywriting to create campaigns that resonate with our target audience and deliver measurable results.Primary ResponsibilitiesDevelop comprehensive creative strategies focused on performance marketing objectives and KPIsConduct thorough research and analysis to identify market trends, consumer insights, and competitive landscapesTranslate data and insights into high-converting creative strategies and copyCreate compelling messaging frameworks that drive customer acquisition and retentionCampaign Planning and Execution:Conceptualize and execute integrated performance marketing campaigns across digital channels including paid social, paid search, display, and programmaticWrite and optimize ad copy that drives clicks, conversions, and revenueDevelop creative briefs and provide strategic direction to design teamsMonitor campaign performance metrics and continuously optimize for better resultsA/B test messaging, angles, and creative approaches to maximize performanceCraft persuasive, conversion-focused copy for ads, landing pages, and marketing funnelsDevelop multiple messaging angles and creative concepts for testingWrite clear, compelling calls-to-action that drive user behaviorEnsure copy aligns with brand voice while prioritizing performance outcomesCross-Functional Collaboration:Partner with media buyers, analysts, and design teams to ensure strategic alignmentCommunicate performance insights and recommendations to stakeholdersFoster a data-driven, test-and-learn culture focused on continuous improvementTrend Analysis and Innovation:Stay current on performance marketing trends, platform updates, and emerging best practicesApply competitive insights to inform creative strategyExperiment with new messaging approaches and ad formats to improve campaign performanceWhat We're Looking ForRequired:5+ years of experience in creative strategy with a strong focus on performance marketingProven copywriting expertise with a portfolio demonstrating high-performing campaignsDeep understanding of direct response marketing principles and conversion optimizationStrong analytical skills with the ability to interpret campaign data and make strategic decisionsExperience with digital advertising platforms (Meta, Google, TikTok, etc.)Track record of developing creative strategies that deliver measurable ROIExcellent communication and presentation skillsAbility to thrive in a fast-paced environment and manage multiple prioritiesStrong collaborative spirit and ability to work effectively with cross-functional teamsPreferred:B2C marketing experience, particularly in e-commerce or DTC brandsExperience with funnel optimization and landing page strategyFamiliarity with marketing analytics tools and attribution models #J-18808-Ljbffr