Head of Performance Creative

**Build, Scale & Operate Leading DTC Brands alongside A-Players***:
**Maneuver Marketing**:
Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products.

In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs.

These results caught the attention of The Financial Times, as they ranked us among APACs top High-Growth Companies. We have also been awarded 2nd place on the E50 Awards, jointly organised by The Business Times and KPMG in Singapore.

**This is just the beginning of our journey, and you could be part of the next stage of our growth**

**Your Next Role**

In this role, you’ll own the full spectrum of **_creative strategy, visual/content ideation and asset production SOPs_**. You’ll lead the charge in collaborating and managing paid and organic research playbooks as we expand into new channels and/or markets. Most importantly, you’ll inspire the team, refine creative frameworks, and establish repeatable processes that allow high-quality design to scale without compromise.

If you’ve **built in-house performance creative teams** for DTC wellness brands (hired, onboarded, managed, directed) and now want to do it your way with clear guardrails, we’d love to chat.

**What You’ll do**

**Research & Creative Strategy**
- Build extensive visual research libraries around the market, product and competitors (collect sentiment data, organic content scrapes, ad libraries etc) across different brands and SKUS
- Increase creative diversity for all brands and SKUS through new ideation frameworks (pro**files/audiences, concepts, formats, styles, delivery mediums)**

**Team Performance, Management & Growth**
- Manage & conduct regular performance reviews with creative strategists and designers, including weekly/ bi weekly 1:1s, quarterly review, providing feedback on improving KPIs (sales volume, efficiency)
- Scope, hire, onboard and manage high agency, performance-oriented designers, creative strategists (including both in-house and with external creative agencies)
- Provide regular performance updates to key stakeholders (e.g. Head of Departments) on initiatives and team progress

**Workflows, Asset Management & Implementation**
- Document, design and optimize creative SOPs, templates (static ad production, listicles, landing pages, quizzes, videos and contribute insights on tests/ results)
- Push for innovation in testing and implementing new asset generation tools (E.g. Sora, Midjourney, Runway)
- Oversee creative quality checks, final exports, and delivery. Balance speed and volume with accuracy. Look for opportunities to automate or improve quality of production process

**Brand & SKU Launch Directives**
- Lead visual assets for brand, packaging, and go-to-market kits for new ventures and/or SKUs
- Collaborate with Legal teams to ensure creatives meets compliance standards
- Collaborate heavily on AGI innovation across campaigns (heavy AGI asset generation testing, tech/in house tool collabs, ideation/combination)

**How You’ll Succeed**

Maneuver is an OKRs, KPIs & data-driven company, we are not Mad Men (Well, not all), but Math Men. As a result, multiple metrics will constitute the basis of your performance and success within this role and the company:

- ** Team Management -**Scaling the team’s productivity and efficiency whilst providing strategic advice and/or coaching to Designers and Creative Strategists, ensuring team members are hitting their individual and group KPIs
- ** Creative Performance Output**- Elevating the quality, speed, and volume of high-performing creative assets, focused on performance and engagement, ensuring metrics are scaled effectively across campaigns

**What You Bring**
- 8+ years of experience in creative direction with a minimum of 3+ years in a similar role, ideally within the health (supplements / wellness), beauty (hair/skin care), or direct response/DTC space
- Proven track record of launching successful campaigns generating 8-9 figure revenues, with a focus on viral, conversion-driven creatives across multiple channels
- Expertise in developing compelling concepts and visual storytelling to create high-performing, scalable campaigns that drive strong engagement metrics (CTR, CVR, etc.)
- Demonstrated ability to navigate and uphold compliance standards across digital and native advertising channels in the supplement sector.
- Experience managing and scaling creative teams, of inhouse designers/editors to execute performance-driven campaigns
- Experience in creating and implementing creative strategies for product scaling, including market research, visual concept development, idea amplification, multi-channel placement, and running tight, well-planned production s