Data & Optimization Consultant (CRO) [CDI] [M/F]

Hello, we're Welyft, a team of data and digital marketing experts, an agency based in Paris specializing in digital experimentation (CRO, A/B testing, User Research, UX/UI and web & product analysis).We work with prestigious brands (Sephora, Salomon, Etam Groupe, Les Mousquetaires, Raja, Tag Heuer, Shiseido, OVH...) on strategic and operational aspects, with the aim of scaling their program, boosting performance and user experienceWe believe in optimizing the overall user experience.We put the user at the center of our approach, helping our customers to understand their customer journeys and set up optimized, personalized and consistent experiences across their various touch points (websites, app, email, SMS, notifications, physical stores).More than ever, users are looking for new ways to interact with new digital personalization tools, and we're here to turn their desires into reality.Our ambition?Become France's leading CRO (Conversion Rate Optimization) agencyOpportunity and role 🤓Once you've been trained in our processes, you'll start working in pairs with your mentor. Rest assured, we'll support you as you grow your skillsYour role will be :1 - Guiding :Set up a CRO program (A/B Testing) and training courses (Analytics, Activation, Dashboarding, CRO, Customer journey, etc.).Spread the culture of CJO (Customer Journey Optimization), the new CRO (Conversion Rate Optimization)2 - Collecting :Designing marking plansSetting up web analytics tools3 - Analyze :Study our customers' sites using analytics tools (Google Analytics, Piano Analytics, Adobe Analytics), our UX criteria grid and reach tracking tools (ContentSquare, Hotjar, etc.).Formalize optimization recommendations4 - Activate :Create the best experiences (AB test, push, personalization) by improving your customers' performance and user experience.Supervise the entire activation production chain. (Brief, wireframes, mock-ups, development, tracking dashboard, activation settings using our customers' marketing tools...)You'll be working with Amaury, co-founder of Welyft. With 8 years' experience in digital & data, he has developed his expertise with customers in a wide range of sectors, and in particular implemented highly advanced personalization strategies. His passions? Running, cycling, climbing, swimming and flea marketsWhat we are looking for ❤️Don't hesitate to apply if you don't tick all the boxesYou have already explored one of the analytics tools (Google Analytics, Adobe Analytics, AT Internet...)You know one of the Activation tools (Optimize, AB Tasty, Dynamic Yield, Optimizely...) or UX tools (Hotjar, Content Square...)Having already produced wireframes / creas (UX/UI) using Figma (or another tool) is an asset.You're into analytics and businessYou are a good communicator with good interpersonal skills (written and oral).You're creative : you know how to propose and implement impactful solutions. You know how to think "out of the box".You're rigorous, you know how to manage projects to meet your customers' requirements.You have a real team spirit: "Alone we go faster, together we go further". Goodwill is a pillar of Welyft.You're fun: We need dynamism, pep, to keep Welyft shining ☀️Why work with us? 🤗You can learn from a highly-motivated team, in a dynamic environment combining ambition, humility, transparency and teamwork.We attach great importance to well-being in the workplace. People are the driving force behind the success of our projectRentals in the heart of ParisThe Welyft advantages:Carte Swile (carte ticket resto) + 50% refund on Navigo passFlexible policy of 2 teleworking days per week.Dedicated time for training and responsible projects (ecological, associative, etc.).Regular afterwork events - A chance to forge closer tiesThe recruitment process? 🧑💻Recruitment is all about getting to know each other and wanting to work together1️⃣ First call to discuss the position and your profile - 15 - 30min2️⃣ Meeting with Amaury and/or Léo, 2 of our 3 co-founders and experts + case study + Debriefing - 1h303️⃣ An interview with Clément, the latest co-founder - 30min4️⃣ Debriefing and back in the week5️⃣ If you get our GO, we'll arrange a meeting with the team to see if the magic happens for you6️⃣ YOU will give us your GO or your no GO.We look forward to talking with you, see you soon 😉We offer Macs and PCs to provide you with the ecosystem that suits you best.A pleasant working environmentThe agency is located in Paris in the heart of the 2nd arrondissement (Métro Strasbourg saint-denis)Work/life balanceA flexible teleworking policy 2 days a week to fit in with your daily routine.The winning comboMutuelle Alan + Swile (carte ticket resto 10€/day) + 50% reimbursement of Navigo pass.Shaping the future of digital activationValues focused on innovation, excellence and benevolence. #J-18808-Ljbffr