CRO (Conversion Rate Optimization) Specialist - CDI

il y a 5 jours

Rue Vivienne Paris France Perifit Temps plein

We are looking for a CRO & Experience Specialist to become the architect of our e-commerce (Shopify) growth.

Reporting to the Head of E-commerce, you will own the scientific process of turning traffic into revenue. You won't just "run tests"; you will own the entire experimentation lifecycle—from data deep diving and user psychology to "no-code" implementation on Shopify.

Responsibilities:

1. A/B Testing strategy & roadmap ownership

  • Scientific prioritization: Own the testing backlog. You use structured frameworks (ICE/PXL) to prioritize opportunities, ensuring we focus on high-impact wins rather than random ideas.

  • Hypothesis generation: Translate business goals (e.g., "Increase cross-sell," "Reduce checkout abandonment") into testable user scenarios based on behavioral psychology and data.

2. "No-Code" implementation & visual merchandising

  • Shopify theme mastery: You are a master of the Shopify Customizer. You leverage our existing theme sections and templates to build high-converting page layouts without needing a developer.

  • Copywriting & logic: You understand that design is often about the words and the flow. You write persuasive headers, value propositions, and CTAs that fit the layout and drive conversion.

  • Rapid prototyping: you sketch quick wireframes, then build them directly in the Shopify editor for speed and efficiency.

3. Advanced data analysis

  • Deep dive into GA4, Shopify reports, and Heatmaps (Clarity/LogRocket) to diagnose friction, like why users are dropping off at different funnel steps.

  • Statistical rigor: You are the guardian of data integrity. You determine sample sizes and ensure we never call a test "early" based on false positives.

4. Test setup & operations

  • Execution: Set up experiments in our testing platform (VWO) with precision.

  • Collaboration: Work hand-in-hand with our Operations Manager & QA to ensure complex tests are bug-free before launch and effectively handed over for permanent implementation.

5. Lead gen strategy:

  • Own the logic and optimization of on-site lead capture (pop-ups, gamification) to maximize our email database growth.

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