SEO, GEO Manager

Il y a 2 jours

Courbevoie, Île-de-France Jobtailor Temps plein

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Define and lead Ubigis international SEO & GEO roadmap across its priority markets and 14 languages
Establish international SEO rules, standards, and best practices
Identify and prioritize SEO opportunities - technical, editorial, brand authority, and GEO-based based on their business impact
Integrate SEO/GEO considerations into the design of products, pages, destinations, and website enhancements
Assess SEO organizational needs and define the operating model across internal resources, specialized experts, and agencies
Lead agency tenders, selection, and day-to-day operational oversight
Define objectives, KPIs, and collaboration models with partners
Turn recommendations into action plans and ensure their implementation
Ensure the technical health of the website, including hreflang, indexing, sitemaps, canonicals, Core Web Vitals, and structured data
Safeguard SEO requirements during major changes, redesigns, migrations, and launches
Monitor Google algorithms and identify risks and opportunities
Contribute to the editorial strategy for destination content, FAQs, articles, guides, and comparison pages
Define keyword strategies and semantic coverage
Develop Ubigis GEO strategy across search engines and AI-powered answer engines
Track Ubigis visibility, citations, and share of voice against competitors
Optimize content and website structure to improve citation by LLMs
Define and lead the authority-building and link-building strategy
Monitor competitors, SERPs, and changes in search behavior
Build and maintain SEO/GEO reporting using GSC, GA4, BigQuery, Power BI, and/or Looker Studio
Track performance by market, language, and business segment
Lead business KPIs, including organic traffic, CTR, conversions, revenue, and visibility in AI answer engines
Design, prioritize, and measure SEO/GEO tests
Regularly present results, insights, and recommendations to management

Requirements

At least 5 years of SEO experience
Ideally, experience in an international, e-commerce, travel, SaaS, or digital environment
Strong experience in technical, international, and editorial SEO
Experience defining SEO organizational models and collaborating with internal teams and external experts
Experience managing multiple markets and languages
Strong interest in GEO, AI search, and brand visibility in LLMs
Strong analytical skills and experience managing SEO performance

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SEO, GEO Manager

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